Marketing Specialist

Pearson VUE

. Develop and execute global marketing campaigns across digital, events, and thought leadership channels, designed to generate qualified leads and support pipeline growth .

Posted 5/21/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute global marketing campaigns across digital, events, and thought leadership channels, designed to generate qualified leads and support pipeline growth
Partner with regional marketing teams to enable account-based marketing strategies, delivering personalised engagement for priority accounts and scalable campaigns for wider segments
Create commercially effective content that supports sales conversations, including campaign assets, thought leadership, webinars, and sales enablement materials
Work with cross-functional stakeholders including Sales, Product, and regional teams to align messaging and ensure campaigns are relevant and commercially impactful
Use performance data and insights to track campaign effectiveness, optimise activity, and improve conversion across the funnel
Support go-to-market initiatives for connected solutions, contributing to launch activity and driving adoption through targeted campaigns
Contribute to the organisation’s positioning in AI-powered learning by supporting relevant messaging and campaign activity
Deliver integrated, multichannel campaigns that maximise reach, engagement, and pipeline contribution

Requirements

What you’ll need

Experience in B2B marketing, ideally within education, technology, or enterprise environments
Proven ability to deliver campaigns that contribute to pipeline growth, lead generation, and measurable business outcomes
Understanding of demand generation principles and exposure to account-based marketing approaches
Experience creating content that supports customer engagement and sales enablement
Strong collaboration skills, with experience working cross-functionally with sales, marketing, and product teams
Ability to use data and insights to measure performance and optimise marketing activity
Strong communication and influencing skills, able to align stakeholders and drive shared outcomes
Interest in or exposure to AI tools and how they can enhance marketing effectiveness
A curious, proactive mindset with the ability to take ownership and work in a fast-paced environment

Benefits

Comp & perks

flexible working arrangements
professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationaccount-based marketingcontent creationcampaign managementdata analysisperformance measurementsales enablementlead generationpipeline growth

Soft Skills

collaborationcommunicationinfluencingstakeholder alignmentproactive mindsetownershipcuriosityadaptabilitycross-functional teamworkproblem-solving