Lead Specialist, Marketing

Pearson VUE

Lead Specialist managing joint marketing strategies that drive pipeline growth and partner engagement with global hyperscaler partners. Responsible for coordinating and executing integrated marketing programmes.

Posted 5/20/2026full-timeRemote • New Jersey • 🇺🇸 United StatesSenior💰 $165,000 - $195,000 per yearWebsite

About the role

Key responsibilities & impact

Own marketing strategy and execution for assigned global strategic partners and priority accounts
Develop and deliver joint go‑to‑market and co‑marketing plans aligned to business goals, account priorities, and partner roadmaps
Act as the main day‑to‑day marketing contact for hyperscaler partners, managing alignment, timelines, and delivery
Identify and progress new partner engagement opportunities in collaboration with internal stakeholders
Plan and execute integrated marketing programmes including events, executive forums, ABM campaigns, webinars, email, social, paid media, and sponsorships
Work closely with Events, ABM, Communications, and Digital teams to ensure cohesive campaign delivery
Coordinate the development of co‑branded content such as case studies, blogs, and promotional assets
Lead end‑to‑end campaign execution from planning through to launch, measurement, and optimisation
Partner with Client Partners, Sales Leaders, and Partner Ecosystem Managers to align marketing activity with account strategy
Develop and maintain sales-ready assets, toolkits, and enablement materials
Support executive engagement initiatives linked to key campaigns, events, and partner programmes
Act as a central point of coordination across Marketing, Sales, Product, and external partners
Translate complex partner and product messaging into clear, compelling market narratives
Track campaign performance and marketing outcomes, providing insights and recommendations
Report on contribution to pipeline, awareness, and engagement
Continuously refine programmes based on performance data, partner feedback, and business priorities

Requirements

What you’ll need

8–10+ years’ experience in partner marketing, B2B marketing, ABM, or strategic marketing roles
Experience working with large global partners or enterprise accounts
Strong programme management and stakeholder management skills
Experience operating within complex, matrixed organisations
Excellent written and verbal communication skills, with the ability to engage at executive level
Experience delivering integrated GTM campaigns, events, and executive marketing initiatives.

Benefits

Comp & perks

This position is eligible to participate in an annual incentive program.
Information on benefits offered is here.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

partner marketingB2B marketingABMstrategic marketingprogramme managementcampaign executionGTM campaignsevent marketingcontent developmentdata analysis

Soft Skills

stakeholder managementcommunicationcollaborationleadershiporganizational skillsstrategic thinkingproblem-solvingadaptabilitycreativityinsight generation