Product Marketing Specialist

Pearson VUE

Specialist in Product Marketing for UK Vocational Marketing team at Pearson. Supporting promotional activities for education portfolios targeting schools and FE colleges.

Posted 5/1/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support on the development and implementation of marketing campaigns/activity that drives lead generation and adoption of Post-16 Level 2/3 amongst our schools and FE colleges customer groups.
Manage the promotion of BTEC Level 1 and below and Sweet Education to drive leads and revenue.
Manage the production and distribution of the monthly newsletter.
Manage the production and implementation of marketing communication for multi-channel campaigns.
Use customer insights, competitor and market share to inform campaigns.
Support the planning, development and production of high-quality marketing content – sales collateral/presentations, website, subject content, emails, video, social posts and for all stages of the customer journey, to maximise campaign effectiveness.
Work closely with the Advanced Specialists, Manager and design team to create campaigns that follow brand guidelines and ladder effectively to wider product marketing and brand strategy.
Work closely with Brand/Content team to develop messaging frameworks and write engaging copy for campaigns – using customer insights and Pearson brand and TOV guidelines.
Tracking and measuring the results of campaigns and support in the production of performance reports

Requirements

What you’ll need

Excellent communication and networking skills with a strong sense of teamwork and the ability to deal with stakeholders at all levels
Excellent copywriting for marketing channels.
Strong campaign and project management experience
A passion for customer experience – analysing products, customers and market dynamics and aligning these to deliver compelling campaigns.
Multi-channel campaign management across digital and offline channels (print, DM, email, social, sales, websites, SEM/PPC, SEO, display etc)
Strong organisational skills and the ability to plan and prioritise work effectively
Commercial mindset and results-driven
Ability to effectively analyse/interpret results for all marketing campaigns.

Benefits

Comp & perks

opportunities to learn and develop skills
ability to work flexibly either remotely and/or from our London or Oxford offices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingcampaign managementproject managementmarketing content productionlead generationcustomer insights analysisperformance reportingmulti-channel marketingdigital marketingSEO

Soft Skills

communication skillsnetworking skillsteamworkstakeholder managementorganisational skillsplanning skillsprioritisationcommercial mindsetresults-drivencustomer experience focus