FREE ACCESS
5,000–10,000 jobs/day
See all jobs on JobTailor
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Lead Specialist, Digital Marketing – Paid Media
Pearson VUELead Specialist in Digital Marketing responsible for performance marketing strategies and execution. Collaborating with agencies and stakeholders for measurable commercial impact.
Tech Stack
Tools & technologiesBigQuery
About the role
Key responsibilities & impact- Define and deliver performance marketing strategies across paid search, paid social, and demand generation campaigns, aligned to agreed commercial objectives.
- Translate business and portfolio goals into channel-level strategies, budgets, and KPIs.
- Ensure activity is audience-led, insight-driven, and optimised to deliver measurable ROI and revenue contribution.
- Own performance marketing execution across multiple campaigns, products, and qualification portfolios.
- Oversee paid media strategy, implementation, optimisation, and reporting across platforms including Google Ads and Microsoft Ads.
- Build out testing frameworks, and lead on creative experimentation, audience strategies, and bidding approaches.
- Maintain platform health, governance standards, naming conventions, account structures, and documentation.
- Own day-to-day and strategic relationships with paid media agencies and external partners.
- Manage priorities, testing roadmaps, optimisation requirements, and performance expectations with agencies and partners.
- Quality-assure agency output, challenge recommendations where required, and ensure best-value delivery.
- Resolve performance or delivery issues, coordinating with agencies, platforms, and internal stakeholders as needed.
- Own performance measurement across paid media channels, ensuring robust tracking, attribution, and reporting.
- Maintain GA4, GTM, Consent Mode v2, enhanced conversions, and cross-domain measurement approaches.
- Provide actionable insights through reporting, dashboards, and executive summaries for senior stakeholders.
- Support forecasting, budget pacing, and performance modelling in collaboration with finance and senior marketing leadership.
- Lead on day-to-day paid media operations, driving consistency, quality, and efficiency.
- Partner with portfolio leads, subject marketers, CRM, and senior marketing stakeholders to shape campaign approach and priorities.
- Translate complex performance data into clear, non-technical insights suitable for leadership audiences.
- Advise on channel performance, investment decisions, and optimisation opportunities.
- Establish and maintain best-practice processes, BAU optimisation routines, and campaign governance standards.
- Maintain central trackers, documentation, credit card expenses, and request processes for paid media activity.
- Contribute to knowledge sharing and capability uplift across the wider marketing team.
- Identify and action opportunities for improvement across automation, tooling, attribution, and workflow efficiency, and help drive adoption where appropriate.
- Support adoption of new technologies, platforms, and AI-driven optimisation approaches where appropriate.
Requirements
What you’ll need- Extensive hands-on experience in performance marketing, with deep expertise in paid search and paid media strategy.
- Proven track record of delivering ROI-positive campaigns aligned to commercial objectives.
- Strong analytical capability, with confidence working directly with data, platforms, and performance metrics.
- Advanced knowledge of GA4, GTM, Consent Mode v2, enhanced conversions, and attribution modelling.
- Experience reporting to senior, non-technical stakeholders and producing executive-ready insights.
- Strong stakeholder management skills, with the ability to influence without direct authority.
- Experience managing agencies and external partners.
- Highly organised, detail-oriented, and comfortable operating across multiple portfolios and timelines.
- Experience within education, qualifications, or regulated sectors.
- Exposure to BigQuery, Looker, or data warehousing environments.
- Experience contributing to capability building, documentation, or training initiatives.
- Understanding of advanced statistical analysis techniques such as marketing mix modelling and correlation modelling.
- Google Ads and/or platform certifications.
Benefits
Comp & perks- Health insurance
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingpaid searchpaid media strategyROI-positive campaignsanalytical capabilityattribution modellingstatistical analysis techniquescampaign optimisationdata reportingcreative experimentation
Soft Skills
stakeholder managementinfluence without authorityorganisational skillsdetail-orientedcommunication skillscollaborationproblem-solvingstrategic thinkinginsight generationknowledge sharing
Certifications
Google Ads certificationplatform certifications