Geo Marketing
Pearson VUE
full-time
Posted on:
Location Type: Remote
Location: Mexico
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About the role
- Implement and execute ELL marketing strategies in Mexico
- Adapt and implement global and regional campaigns in the Mexican market
- Execute local launches of ELL products and solutions
- Coordinate channel activations with distributors
- Ensure availability and proper deployment of commercial materials
- Coordinate participation in industry events and educational fairs
- Oversee field execution of marketing initiatives
- Work directly with the sales team to ensure campaign alignment
- Support demand generation and sell-in initiatives
- Coordinate actions with strategic distributors
- Identify improvement opportunities based on sales feedback
- Monitor key campaign performance indicators (leads, MQLs, influenced pipeline)
- Track results and prepare monthly performance reports
- Manage assigned budget and optimize investment
- Recommend improvements based on performance analysis
- Develop creative briefs for local materials
- Coordinate with Creative Services and external vendors
Requirements
- 4–6 years of experience in marketing, trade marketing, or campaign execution
- Experience working with commercial teams and/or channel partners
- Experience managing multi-channel campaigns
- Experience in the education sector (preferred)
- Intermediate to advanced English proficiency (ability to interact at a regional level)
- High level of operational autonomy
- Strong commercial results orientation
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiescampaign executiondemand generationperformance analysisbudget managementmulti-channel campaignssales feedback analysiscreative briefs developmentkey performance indicatorslocal product launches
Soft Skills
operational autonomycommercial results orientationcoordinationcommunicationcollaborationadaptabilityproblem-solvingstrategic thinkingleadershipcreativity