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Geo Marketing
Pearson VUESpecialist in implementing and executing ELL marketing strategies within the Mexican market. Collaborating with sales teams and ensuring effective adaptation of marketing initiatives.
About the role
Key responsibilities & impact- Implement and execute ELL marketing strategies in Mexico
- Adapt and implement global and regional campaigns in the Mexican market
- Execute local launches of ELL products and solutions
- Coordinate channel activations with distributors
- Ensure availability and proper deployment of commercial materials
- Coordinate participation in industry events and educational fairs
- Oversee field execution of marketing initiatives
- Work directly with the sales team to ensure campaign alignment
- Support demand generation and sell-in initiatives
- Coordinate actions with strategic distributors
- Identify improvement opportunities based on sales feedback
- Monitor key campaign performance indicators (leads, MQLs, influenced pipeline)
- Track results and prepare monthly performance reports
- Manage assigned budget and optimize investment
- Recommend improvements based on performance analysis
- Develop creative briefs for local materials
- Coordinate with Creative Services and external vendors
Requirements
What you’ll need- 4–6 years of experience in marketing, trade marketing, or campaign execution
- Experience working with commercial teams and/or channel partners
- Experience managing multi-channel campaigns
- Experience in the education sector (preferred)
- Intermediate to advanced English proficiency (ability to interact at a regional level)
- High level of operational autonomy
- Strong commercial results orientation
Benefits
Comp & perks- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiescampaign executiondemand generationperformance analysisbudget managementmulti-channel campaignssales feedback analysiscreative briefs developmentkey performance indicatorslocal product launches
Soft Skills
operational autonomycommercial results orientationcoordinationcommunicationcollaborationadaptabilityproblem-solvingstrategic thinkingleadershipcreativity