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Marketing Specialist
Pearson VUEAPAC Marketing Strategy Specialist focused on digital marketing and ecommerce growth. Leading go-to-market campaigns, collaborating with sales and product teams across regions.
About the role
Key responsibilities & impact- End-to-end campaign strategy for an APAC market (Australia focus)
- Annual and quarterly campaign planning (messaging frameworks, priorities, GTM approach)
- Alignment with product teams on priority products and growth areas
- Execution planning across regions in partnership with Sales, SH, and COEs
- Driving campaigns that support smaller revenue streams and growth opportunities
- Strong emphasis on paid media & digital campaigns (strategy over hands-on execution)
- Ability to interpret performance data, reports, and agency outputs to guide optimisation
- Supporting transition of paid media from agency to in-house
- Acting as a liaison between teams, agency partners, and internal stakeholders
- Building clear campaign propositions, reporting frameworks, and insights
Requirements
What you’ll need- Experience working in or with the Australian market (essential)
- Strong background in digital marketing & paid media strategy
- Confidence managing campaigns end-to-end (strategy → execution → performance)
- Ability to translate data into actionable insights and next steps
- Experience working with CRM platforms (Salesforce preferred)
- Comfortable drafting initial campaign messaging and ad copy
- Experience using AI tools to support marketing workflows is a plus
- Bilingual skills are advantageous
Benefits
Comp & perks- Pearson is an equal opportunity employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make up of the workforce and encouraging equality and diversity. The information you provide will remain confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
ATS Keywords
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Hard Skills & Tools
digital marketingpaid media strategycampaign managementdata analysisCRM platformscampaign messagingad copywritingAI tools
Soft Skills
communicationcollaborationstrategic thinkingdata interpretationoptimisation