Own and deliver North America go-to-market strategy for Clinical Assessment portfolios
Lead end-to-end marketing strategy and execution across campaigns, product launches, and virtual events
Develop integrated marketing strategies across digital, content, events, partnerships, and sales channels
Monitor market trends and adapt strategies accordingly
Collaborate with Creative, SMEs, and external partners to ensure accuracy, compliance, and brand alignment

Requirements

5+ years’ experience in B2B or B2B2C marketing (healthcare, clinical, education, edtech or similar)
Proven success owning go-to-market strategy and delivering revenue-impacting campaigns
Strong experience across digital marketing, lifecycle/nurture, and content strategy
Experience with webinars/events and partner marketing is advantageous
Proficiency with analytics and CRM tools (e.g. GA4, Salesforce, Tableau/Power BI, Pardot)
Ability to translate complex clinical or educational concepts into clear, compelling messaging
Experience working across North America markets (U.S. & Canada) is preferred
Bachelor’s degree in Marketing, Business, Communications or related field (or equivalent experience)

Benefits

This position is eligible to participate in an annual incentive program
Information on benefits offered is here.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingB2B2C marketinggo-to-market strategydigital marketingcontent strategylifecycle marketingcampaign executionanalyticsCRM toolspartner marketing

Soft Skills

collaborationcommunicationstrategic thinkingadaptabilitymessaging clarity