Pearson VUE

Specialist, Marketing Strategy

Pearson VUE

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches
  • Analyze market trends and recommend growth strategies
  • Segment and target customers for campaigns
  • Develop and drive creative production of digital platform marketing materials
  • Foster relationships with internal teams and external partners

Requirements

  • Minimum 5 years marketing experience
  • Proven success in launching new products/solutions with integrated strategic marketing plans
  • Experience in K-12 Education or Healthcare market preferred
  • Expertise in digital marketing campaign development
  • Proficiency with project management systems (Wrike preferred)
  • Excellent verbal and written communication skills
  • Strong problem-solving and decision-making abilities
  • Bilingual skills are a plus
  • Bachelor’s degree in a related field
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
digital marketingcampaign developmentmarket analysisbudget managementproduct launchstrategic marketingcustomer segmentationcreative production
Soft Skills
communicationproblem-solvingdecision-makingrelationship building