Field Sales Executive
Biffa
Marketing Automation and Email Specialist
Pearson VUE
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
AssemblyCloudGo
About the role
- Be a subject matter expert in automated campaign and UTM set-up, tracking, management, and system management
- Support wider PSQ marketing campaign teams, paid media, and event teams in setting up CRM campaigns and UTM tracking to ensure MQLs are captured and tracked accurately
- Maintain and improve company-wide processes and quality checkpoints as part of the email deployment process
- Check emails for content best practice, branding, deliverability, accessibility and optimised customer journeys
- Build automation journeys and email templates to support marketing campaign teams in generating leads and engaging customers/prospects
- Use Form Assembly to capture PSQ MQLs, optimise lead form and captured information for a smooth customer journey and meaningful sales follow-up
- Draft and send emails promoting PSQ qualifications, newsletters, events to trigger new MQLs and cross-sell/upsell leads
- Work with marketing teams across PSQ UK to achieve email marketing KPI targets and provide monthly and ad hoc reporting on email marketing activity
- Deliver training and guidelines on email marketing platforms, encourage split testing, segmentation, personalisation, automation and dynamic content
- Ensure best practice in maintenance, accuracy and legality of email data lists; run regular data cleansing and engagement campaigns
- Act as a leading voice for GDPR and data privacy law and compliance for email qualifications
Requirements
- Email Marketing and lead generation experience through effective email campaigns
- Strong knowledge and expertise in using Form Assembly and UTM to capture leads with full integration to Salesforce CRM
- Strong knowledge and expertise in using Pardot and Marketing Clouds to draft and send emails
- Strong knowledge and skills in creating email templates, email automation journeys, and A/B testing in Pardot and Marketing Clouds
- Understanding of marketing automation and demonstrable understanding of what makes an effective email campaign
- Strong analytical and communication skills, with the ability to make consultative recommendations based on data
- Experience with web analytics systems and various other digital analytics tools
- Knowledge of conversion rate optimisation through lead form optimisation, marketing automation and email automation journeys
- Experience in data and lead management and maintaining accuracy and legality of email data lists
- Knowledge of GDPR and data privacy law and compliance for email
- Excellent attention to detail and ability to multi-task effectively
- Ability to collaborate and support wider marketing and sales teams and work with technology teams
- Ability to pick up AI related marketing skills and new systems rapidly
- Degree in digital marketing/marketing (desirable)
