Marketing

• Be a subject matter expert in automated campaign and UTM set-up, tracking, management, and system management
• Support wider PSQ marketing campaign teams, paid media, and event teams in setting up CRM campaigns and UTM tracking to ensure MQLs are captured and tracked accurately
• Maintain and improve company-wide processes and quality checkpoints as part of the email deployment process
• Check emails for content best practice, branding, deliverability, accessibility and optimised customer journeys
• Build automation journeys and email templates to support marketing campaign teams in generating leads and engaging customers/prospects
• Use Form Assembly to capture PSQ MQLs, optimise lead form and captured information for a smooth customer journey and meaningful sales follow-up
• Draft and send emails promoting PSQ qualifications, newsletters, events to trigger new MQLs and cross-sell/upsell leads
• Work with marketing teams across PSQ UK to achieve email marketing KPI targets and provide monthly and ad hoc reporting on email marketing activity
• Deliver training and guidelines on email marketing platforms, encourage split testing, segmentation, personalisation, automation and dynamic content
• Ensure best practice in maintenance, accuracy and legality of email data lists; run regular data cleansing and engagement campaigns
• Act as a leading voice for GDPR and data privacy law and compliance for email qualifications

Marketing Automation and Email Specialist

Marketing Specialist

Marketing Manager

Field Marketing Manager

Demand Marketing Manager

Marketing Designer – Motion/Animation