Events, Sponsorship and Associations
Pearson VUE
full-time
Posted on:
Location Type: Remote
Location: Remote • New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $120,000 per year
Job Level
SeniorLead
About the role
- Lead and direct event campaign planning across Pearson’s businesses, with a focus on co‑marketing activations with enterprise partners (e.g., hyperscalers) that advance our growth agenda.
- Establish governance, processes, and portfolio discipline for a tiered event program, orchestrating cross‑functional execution and ensuring data‑driven ROI, customer outcomes, and brand elevation as ‘One Pearson.’
- Drive workback plans (scope, timeline, budget, risk, communications plan); orchestrate cross‑functional squads and agencies from strategy through onsite delivery and post‑event follow‑up.
- Oversee venue/sponsorship contracting, production, run‑of‑show, and audience acquisition; ensure consistent CX and brand standards for ‘One Pearson.’
- Build and mentor a PMO discipline for events—codify templates, toolkits, training (‘train‑the‑trainer’).
- Partner closely with Market Presence leadership to set the annual slate and multi‑channel activation approach for top‑tier moments (e.g., WEF, ASU+GSV, FII), ensuring ‘One Pearson’ presence and measurable business outcomes.
Requirements
- 10+ years leading complex, multi‑stakeholder event programs (enterprise B2B preferred), including co‑marketing with strategic partners and global, executive‑level moments.
- Proven PMO leadership: portfolio governance, program planning, risk management, and stakeholder communications at C‑suite level.
- Strong data and ROI orientation; experience with Cvent, marketing analytics, lead capture, and revenue attribution for events.
- Fluency in omnichannel activation (brand, digital, social, PR, sales enablement) and lifecycle marketing around events.
- Expertise in tools like PowerPoint/Excel and modern work management (e.g., Monday.com/Asana/Workfront) and vendor/agency orchestration.
- Demonstrated success in a matrixed, high‑performance environment.
Benefits
- This position is eligible to participate in an annual incentive program.
- Information on benefits offered is here.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event campaign planningportfolio governanceprogram planningrisk managementstakeholder communicationsdata-driven ROIcustomer outcomesaudience acquisitionomnichannel activationlifecycle marketing
Soft skills
leadershipmentoringcross-functional collaborationstrategic thinkingcommunication