Thought Leadership Marketing
Pearson VUE
part-time
Posted on:
Location Type: Remote
Location: Remote • New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $165,000 - $170,000 per year
Job Level
Senior
About the role
- Lead the creation and execution of thought leadership initiatives aligned with Pearson’s strategic priorities.
- Translate complex topics into accessible, compelling content for both internal and external audiences.
- Manage and curate content for internal forums, newsletters, and external campaigns, ensuring consistency and alignment with business goals.
- Collaborate with cross-functional teams, including research, marketing, and executive leadership, to drive innovation and strategic alignment.
- Foster stakeholder engagement and support change management efforts through effective communication strategies.
- Measure and report on the impact of thought leadership activities, including brand visibility, internal engagement, and business growth.
Requirements
- Extensive experience in strategic communications, content development, and marketing program management at global organizations.
- Proven ability to simplify complex content and foster innovation through engaging storytelling.
- Strong project management skills, with experience leading editorial teams and managing large-scale campaigns.
- Expertise in internal communications, change management, and stakeholder alignment.
- Proficiency with Gen AI tools and digital content platforms.
- Passion for leveraging content and strategic communication to support business growth and innovation.
Benefits
- This position is eligible to participate in an annual incentive program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic communicationscontent developmentmarketing program managementproject managementchange managementstakeholder alignmentstorytellingeditorial management
Soft skills
collaborationcommunicationinnovationengagement