Senior Product Designer
Nuix
Senior Content Strategist
Pearson VUE
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $125,000 per year
Job Level
Senior
About the role
- Lead planning and development of content on Pearson’s primary marketing and e-commerce website
- Work closely with key stakeholders across Pearson, from designers to marketers to product developers
- Act as lead facilitator or collaborator depending on project
- Drive overall content strategy considering business strategy, user personas, data analytics, competitive analysis
- Foster effective relationships with UX and UI designers
- Translate high-level goals and strategy into specific words on the page
- Create content for specific projects and support other content creators by establishing and promoting best practices for web content
- Manage and govern content to ensure quality and brand consistency
- Influence copy production and distribution aligned with TOV guidelines
- Establish KPIs to assess content effectiveness and iterate based on feedback
- Prioritize accessibility and inclusivity in all written materials
- Tailor content development based on user personas and journey mapping
- Demonstrate/advise on content modeling processes and structured content organization within a headless environment
- Attend and assist in research and usability testing, a/b or multivariate tests
- Take responsibility for content quality, process documentation, and on-time delivery of the team’s work
- Lead projects with confidence, empathy, quality, and efficiency
- Promote exchange of learning, best practice and new ideas
Requirements
- Writes clear instructional UX copy and collaborates on content projects
- Manages and governs content to ensure quality and brand consistency
- Influences copy production and distribution aligned with TOV guidelines
- Develops strategies to engage target audiences and meet business goals
- Experience developing and executing content strategy for e-commerce initiatives
- Establishes KPIs to assess content effectiveness and iterates based on feedback
- Collaborates with teams to align content with user experience objectives
- Prioritizes accessibility and inclusivity in all written materials
- Tailors content development based on user personas and journey mapping
- Understands localization and globalization principles for diverse markets
- General knowledge of SEO techniques related to marketing and ecommerce sites
- Experience working with AI, both as a productivity tool and a supported platform feature
- Leads projects with confidence, empathy, quality, and efficiency
- Takes responsibility for content quality, process documentation, and on-time delivery
- Promotes exchange of learning, best practice and new ideas
- Experience with user-centric and immersive content strategies, adaptive content models and standards
- Proven and related experience in content strategy and content design
- Strong verbal & written communication skills and copywriting experience
- Experience with technical architecture and implementation of content components, platforms, frameworks and patterns
- Experience designing content for digital products and websites
- Experience using evidence, data and research to support experience decisions
- Experience effectively managing many stakeholders
- Strong problem-solver, issue resolution, ability to work in a deadline-driven environment, attention to detail and ability to multitask
- Hands-on experience with agile methodologies
- Experience of using tools such as content maps, content models, and site maps
- Experience with tools: Microsoft Office, Jira, Figma
- Experience of attending and assisting in research and usability testing, a/b or multivariate tests
- Be able to demonstrate/speak to how you would approach content modeling processes, and structured content organization within a headless environment.
