VP, Growth Marketing
Pearl
full-time
Posted on:
Location Type: Remote
Location: Remote • California, New York, Utah • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Architect and run Pearl’s growth engine — unifying demand generation, performance marketing, Product Led Growth (PLG) experimentation, and pipeline acceleration into a scalable, measurable system
- Build and scale predictable demo and pipeline engines across SMB and DSO
- Own performance channels including paid media, ABM, SEO, email, and direct mail
- Execute multi-touch demand programs across paid, organic, PLG, and partner channels
- Drive pipeline acceleration programs with clear attribution in partnership with Sales
- Lead full-funnel paid strategies across Meta, Google, LinkedIn, and industry channels
- Run continuous experimentation focused on demo-to-close performance
- Optimize channel mix, targeting, and spend to meet CAC and ARR goals
- Own SEO strategy, rankings, content roadmap, and inbound demo generation
- Oversee site structure, landing pages, and conversion flows for SMB, DSO, and PLG motions
- Publish high-intent product pages and authority-building content to drive organic growth
- Build segmentation, targeting, and multi-touch ABM programs for high-value DSOs
- Develop integrated outbound and account-based campaigns aligned with Sales motions
- Own event ROI, lead flow, and follow-up performance
- Present insights to senior leadership to inform strategy, budgeting, and optimization
Requirements
- Robust experience in SaaS growth marketing (ideally across both sales-led and product-led motions)
- A seasoned demand-generation leader comfortable owning pipeline and revenue outcomes
- Expert in performance channels: paid search, paid social, SEO, ABM, and lifecycle
- Highly analytical — fluent in dashboards, attribution models, and experimentation
- Strong cross-functional collaborator (PMM, Brand, Sales, Studio, Product)
- Excellent communicator with the ability to simplify complexity
- Fast, resourceful, and biased toward optimization and iteration
- Adept at building systems, not just campaigns
Benefits
- Professional development and training opportunities
- Unaccrued, Flexible PTO
- Remote-first environment, with preference for candidates in Los Angeles, Salt Lake City, or New York City — near Pearl’s office hubs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SaaS growth marketingdemand generationperformance marketingProduct Led Growth (PLG)SEOABMpaid mediaattribution modelsmulti-touch campaignspipeline acceleration
Soft skills
analyticalcross-functional collaborationcommunicationoptimizationiterationleadershipresourcefulnessstrategic thinkingpresentation skillsproblem-solving