VP of Performance Marketing

Pearl West

VP of Performance Marketing running paid acquisition across multiple platforms at a self-funded ecommerce company. Leading a team to scale acquisition efforts and revenue.

Posted 5/14/2026full-timeRemote • 🇺🇸 United StatesLead💰 $250,000 per yearWebsite

About the role

Key responsibilities & impact

Own Meta, Google, TikTok, AppLovin, and Snapchat for paid customer acquisition
Lead a team responsible for creative strategy, production, and testing
Full P&L accountability for DTC new customer revenue
Scale daily Meta spend to $100K+ while hitting target ncROAS
Launch a statistical testing framework with clear win criteria

Requirements

What you’ll need

5+ years of experience managing paid media
Experience managing $100K+ per day Meta spend on a single brand
Strong understanding of CAC, ncROAS, spend levels, and hit rates
Experience with creative strategy and production
Ability to diagnose campaign performance and make real-time scaling decisions
Strong copywriting skills for ad messaging
Experience with funnel structure and CRO

Benefits

Comp & perks

Performance bonus tied to ncROAS, ncCAC, total ad spend, and revenue growth
Equity participation includes an opportunity to invest at a favorable valuation
Clean reporting line to the CEO
Budget authority to move fast and hire, fire, and reallocate spend
Supportive CEO who values growth and invests in the function

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media managementcustomer acquisitionstatistical testingcopywritingfunnel structureconversion rate optimization (CRO)P&L accountabilityncROAScustomer acquisition cost (CAC)campaign performance analysis

Soft Skills

leadershipcreative strategyreal-time decision makingteam managementcommunication