Pearl West

Performance Marketing Creative Strategist

Pearl West

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels
  • Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and data
  • Translate performance insights (CPA, CTR, hook rate, thumb-stop, hold rate) into actionable creative direction
  • Build and maintain a creative testing roadmap (what to test, why, and how to scale winners)
  • Collaborate closely with Media buyers, Video editors & designers, Growth & analytics teams
  • Analyze creative performance at the hook, body, and close level and iterate accordingly
  • Audit competitors and winning ads across platforms to identify patterns and opportunities
  • Help evolve internal creative systems, naming conventions, briefs, and testing processes
  • Support scaling winning creatives across brands within the Pearl West portfolio

Requirements

  • 3–7 years of experience in performance marketing creative for DTC brands
  • Deep understanding of direct response principles (hooks, offers, objections, urgency)
  • Proven experience creating or guiding ads that scale spend profitably
  • Strong creative instincts backed by data literacy
  • Comfortable analyzing ad performance and speaking in metrics, not just opinions
  • Experience working with: Meta Ads (primary), TikTok Ads, YouTube / long-form video ads (a big plus)
  • Ability to clearly communicate creative direction to editors and designers
  • Organized, proactive, and comfortable working in fast-moving environments
  • Bonus: experience in health, wellness, supplements, or pet brands
Benefits
  • Strong data culture (decisions backed by numbers, not ego)
  • High ownership, low bureaucracy
  • Real impact on growth, not just output
  • Opportunity to grow into a lead creative strategy role across multiple brands

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingcreative strategydata analysisdirect response principlesad performance metricscreative testingcustomer psychologycreative conceptsmessaging frameworksscaling ads
Soft skills
creative instinctscommunicationorganizationproactivitycollaborationadaptabilityanalytical thinkingproblem-solvingleadershipattention to detail