Pearl West

Head of Paid Media Growth – Amazon & Google

Pearl West

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Salary

💰 $65,000 - $85,000 per year

Job Level

Lead

About the role

  • Own performance marketing across Amazon and Google for multi-brand ad accounts
  • Drive paid media campaigns on Amazon and Google (Search, Shopping, Performance Max)
  • Daily campaign optimization: analyze performance, shift budgets, and optimize ads based on real-time ROAS, TACOS, and contribution margin
  • Build and maintain keyword strategies and ASIN targeting structures for efficient acquisition and scale
  • Run rigorous A/B tests across ad creatives, copy, bidding strategies, and targeting settings
  • Collaborate with Creative, Brand Managers, and Ops to align ad strategy with inventory, pricing, and product launch schedules
  • Own campaign dashboards and reporting flows; provide actionable insights to leadership weekly
  • Manage Amazon Ads Console, Google Ads, bulk sheets, automation scripts, and analytics tools (e.g., Perpetua, Pacvue, Helium10, Data Studio)
  • Drive ad spend efficiency and help achieve margin targets for each brand
  • Document processes, build SOPs, and mentor junior team members as we scale
  • KPIs include: Maintain or reduce Amazon TACOS by 10% within 90 days; Sustain 4x blended ROAS across Google campaigns; Grow non-branded traffic by 20% QoQ; Optimize campaigns to reduce wasted spend by 15% monthly; Launch and document at least 5 meaningful tests per month
  • 30-60-90 day benchmarks: Audit all current campaigns and identify improvements; Launch full-funnel search and shopping strategies; Reduce low-performing ad spend; Roll out weekly reporting; Hit contribution margin goals for at least 2 brands; Take full ownership of Amazon and Google paid media

Requirements

  • Expertise in Amazon Ads Console and Google Ads (Search, Shopping, PMax)
  • Strong data analysis and performance reporting skills
  • Proven track record of optimizing campaigns to scale profitably
  • Excellent understanding of keyword and ASIN targeting strategies
  • Experience managing high-velocity ad spend ($50k+/mo) with tight margin controls
  • 3+ years managing Amazon and/or Google PPC at a performance marketing level
  • Bachelor's degree in Marketing, Business, or a related field (optional but preferred)
  • Experience using Perpetua, Pacvue, Helium10, or bulk file optimization tools (nice-to-have)
  • Background in e-commerce or direct response marketing (nice-to-have)
  • Familiarity with TikTok Shops, Meta Ads, or other channels is a plus
  • Ability to execute strategy, build systems, and be accountable to performance metrics