Performance Marketing

• Own performance marketing across Amazon and Google for multi-brand ad accounts
• Drive paid media campaigns on Amazon and Google (Search, Shopping, Performance Max)
• Daily campaign optimization: analyze performance, shift budgets, and optimize ads based on real-time ROAS, TACOS, and contribution margin
• Build and maintain keyword strategies and ASIN targeting structures for efficient acquisition and scale
• Run rigorous A/B tests across ad creatives, copy, bidding strategies, and targeting settings
• Collaborate with Creative, Brand Managers, and Ops to align ad strategy with inventory, pricing, and product launch schedules
• Own campaign dashboards and reporting flows; provide actionable insights to leadership weekly
• Manage Amazon Ads Console, Google Ads, bulk sheets, automation scripts, and analytics tools (e.g., Perpetua, Pacvue, Helium10, Data Studio)
• Drive ad spend efficiency and help achieve margin targets for each brand
• Document processes, build SOPs, and mentor junior team members as we scale
• KPIs include: Maintain or reduce Amazon TACOS by 10% within 90 days; Sustain 4x blended ROAS across Google campaigns; Grow non-branded traffic by 20% QoQ; Optimize campaigns to reduce wasted spend by 15% monthly; Launch and document at least 5 meaningful tests per month
• 30-60-90 day benchmarks: Audit all current campaigns and identify improvements; Launch full-funnel search and shopping strategies; Reduce low-performing ad spend; Roll out weekly reporting; Hit contribution margin goals for at least 2 brands; Take full ownership of Amazon and Google paid media

Head of Paid Media Growth – Amazon & Google

Paid Social Specialist

Paid Search Associate

Performance Marketing Manager – Mat Leave Cover

Paid Media Manager – Global ABM

Marketing Coordinator, Demand Generation