Pear VC

Lifecycle Marketing Manager

Pear VC

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $75,000 - $125,000 per year

About the role

  • Own and optimize the entire Endless CRM (Hubspot), acting as the admin and architect of our deal and contact management
  • Build and manage email campaigns including product release announcements, educational nurture sequences, and event follow-ups
  • Develop and execute lead nurturing strategies that move prospects through the funnel systematically
  • Manage follow-up for all event attendees, demo participants, and content engagers—determining which bucket they go into next and what content they receive
  • Create a referral program and execute on it, including both automated flows and very human, high-touch asks for intros
  • Amplify resources created by the content team through strategic email campaigns and lifecycle touchpoints
  • Balance automation efficiency with personalization—knowing when to automate and when a personal touch will dramatically outperform a template
  • Track and report on lifecycle metrics: email open rates, click-through rates, demo-to-customer conversion rates, and time-to-close

Requirements

  • 3-5+ years of lifecycle marketing, email marketing, or marketing operations experience
  • You're a Hubspot power user—you know the platform inside and out
  • You can craft compelling emails that feel personal, not like marketing spam
  • You understand the difference between when to automate and when a human touch is worth the extra effort
  • You're highly organized and process-oriented, but also creative in how you engage prospects
  • You're comfortable being hands-on—this isn't just a strategy role; you'll be building campaigns, writing emails, and managing the day-to-day
  • You can work cross-functionally with our tiny and nimble sales, marketing, and product teams to ensure consistent messaging
Benefits
  • Generous vacation policy and paid time off
  • Health, dental, and vision insurance
  • 401(k) with company match
  • A collaborative culture that values growth and work-life balance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingemail marketingmarketing operationslead nurturing strategiescampaign managementemail campaign creationreferral program executionlifecycle metrics trackingautomation efficiencypersonalization strategies
Soft Skills
organizational skillsprocess-orientedcreativitycross-functional collaborationcommunication skillshands-on approachstrategic thinkingpersonal touch in engagementattention to detailadaptability