Lifecycle Marketing Manager
Pear VC
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $125,000 per year
Job Level
Mid-LevelSenior
About the role
- Own and optimize the entire Endless CRM (Hubspot), acting as the admin and architect of our deal and contact management
- Build and manage email campaigns including product release announcements, educational nurture sequences, and event follow-ups
- Develop and execute lead nurturing strategies that move prospects through the funnel systematically
- Manage follow-up for all event attendees, demo participants, and content engagers—determining which bucket they go into next and what content they receive
- Create a referral program and execute on it, including both automated flows and very human, high-touch asks for intros
- Amplify resources created by the content team through strategic email campaigns and lifecycle touchpoints
- Balance automation efficiency with personalization—knowing when to automate and when a personal touch will dramatically outperform a template
- Track and report on lifecycle metrics: email open rates, click-through rates, demo-to-customer conversion rates, and time-to-close
Requirements
- 3-5+ years of lifecycle marketing, email marketing, or marketing operations experience
- You're a Hubspot power user—you know the platform inside and out
- You can craft compelling emails that feel personal, not like marketing spam
- You understand the difference between when to automate and when a human touch is worth the extra effort
- You're highly organized and process-oriented, but also creative in how you engage prospects
- You're comfortable being hands-on—this isn't just a strategy role; you'll be building campaigns, writing emails, and managing the day-to-day
- You can work cross-functionally with our tiny and nimble sales, marketing, and product teams to ensure consistent messaging
Benefits
- Generous vacation policy and paid time off
- Health, dental, and vision insurance
- 401(k) with company match
- A collaborative culture that values growth and work-life balance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingemail marketingmarketing operationslead nurturing strategiescampaign managementemail campaign creationreferral program executionlifecycle metrics trackingautomation efficiencypersonalization strategies
Soft skills
organizational skillsprocess-orientedcreativitycross-functional collaborationcommunication skillshands-on approachstrategic thinkingpersonal touch in engagementattention to detailadaptability