Senior Marketing Manager

Pear Tree.

Senior Marketing Manager leading full-stack marketing strategy for commercial and charitable brands. Responsible for marketing effectiveness and AI integration into workflows.

Posted 7/8/2026full-timeRemote • 🇵🇭 PhilippinesSenior💰 A$2,700 per monthWebsite

About the role

Key responsibilities & impact

Own the end-to-end marketing strategy across both the company and its charitable division
Develop integrated marketing campaigns aligned with commercial objectives
Build full-funnel marketing strategies that generate awareness, enquiries, and conversions
Analyse the customer journey, identify bottlenecks, and recommend improvements
Work closely with leadership to ensure marketing supports broader business strategy
Regularly review campaign performance and adapt strategy based on data and insights
Become the company's subject matter expert in GoHighLevel
Design and manage the complete customer journey within the CRM
Build lead nurturing sequences and automated marketing workflows
Improve lead management and conversion processes
Ensure accurate reporting across the marketing and sales pipeline
Continuously optimise automation and customer communication
Utilise AI tools to automate repetitive marketing and administrative workflows
Develop AI-assisted reporting, presentations, campaign analysis, and marketing documentation
Build connections between AI platforms (such as Claude) and business systems where appropriate to improve operational efficiency
Continually identify opportunities to streamline processes and reduce manual work through AI and automation
Manage and optimise Google Ads and Meta advertising campaigns
Recommend marketing investment based on commercial performance
Oversee SEO strategy and ongoing website optimisation
Coordinate email marketing campaigns and customer communications
Monitor campaign performance and maximise return on investment
Oversee website development and ongoing optimisation
Create landing pages and lead generation assets
Develop compelling website copy and customer messaging
Ensure content clearly communicates the company's value proposition
Improve website conversion rates through continuous testing
Coordinate content creation across multiple channels
Work with leadership to develop educational content, customer stories, and brand messaging
Support podcast launches, campaign rollouts, partnership opportunities, and events
Maintain consistent brand positioning across all customer touchpoints
Develop meaningful marketing dashboards and reporting
Track lead generation, campaign performance, conversion rates, and ROI
Present marketing insights and recommendations to leadership
Use data to recommend continuous improvements across all marketing activities
Translate marketing data into commercial actions

Requirements

What you’ll need

Proven experience owning the marketing function within a growing business
Strong understanding of end-to-end marketing strategy and customer acquisition
Experience building and optimising complete marketing funnels
Commercial mindset with an ability to connect marketing activity to business growth
Strong analytical and reporting capability
Excellent written English and copywriting skills
Ability to manage multiple projects simultaneously
Comfortable working independently and making strategic recommendations
Highly proficient in the practical use of AI tools (such as Claude, ChatGPT, Perplexity and similar platforms) to improve productivity, automate workflows, generate reports and presentations, analyse marketing performance, and support strategic decision-making
Strong understanding of AI limitations, data security, and responsible commercial use of AI
Demonstrated ability to integrate AI into everyday business processes rather than simply using it for content generation
Highly Desirable
Experience working with Australian businesses or marketing to Australian consumers
Experience using GoHighLevel or similar CRM and marketing automation platforms
Property, housing, construction, or related industry experience
Experience launching new brands, websites, or major marketing campaigns
Experience supporting both commercial and purpose-driven organisations

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Pear Tree. Website LinkedIn All Job Openings 1 - 10 employees 🎯 Recruiter 👥 HR Tech 🤝 B2B Recruitment
HR Tech
B2B Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows. Senior Marketing Manager Job not on LinkedIn 🔥 12 minutes ago 🇵🇭 Philippines – Remote 💵 $2.7k / month ⏰ Full Time 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own the end-to-end marketing strategy across both the company and its charitable division
Develop integrated marketing campaigns aligned with commercial objectives
Build full-funnel marketing strategies that generate awareness, enquiries, and conversions
Analyse the customer journey, identify bottlenecks, and recommend improvements
Work closely with leadership to ensure marketing supports broader business strategy
Regularly review campaign performance and adapt strategy based on data and insights
Become the company's subject matter expert in GoHighLevel
Design and manage the complete customer journey within the CRM
Build lead nurturing sequences and automated marketing workflows
Improve lead management and conversion processes
Ensure accurate reporting across the marketing and sales pipeline
Continuously optimise automation and customer communication
Utilise AI tools to automate repetitive marketing and administrative workflows
Develop AI-assisted reporting, presentations, campaign analysis, and marketing documentation
Build connections between AI platforms (such as Claude) and business systems where appropriate to improve operational efficiency
Continually identify opportunities to streamline processes and reduce manual work through AI and automation
Manage and optimise Google Ads and Meta advertising campaigns
Recommend marketing investment based on commercial performance
Oversee SEO strategy and ongoing website optimisation
Coordinate email marketing campaigns and customer communications
Monitor campaign performance and maximise return on investment
Oversee website development and ongoing optimisation
Create landing pages and lead generation assets
Develop compelling website copy and customer messaging
Ensure content clearly communicates the company's value proposition
Improve website conversion rates through continuous testing
Coordinate content creation across multiple channels
Work with leadership to develop educational content, customer stories, and brand messaging
Support podcast launches, campaign rollouts, partnership opportunities, and events
Maintain consistent brand positioning across all customer touchpoints
Develop meaningful marketing dashboards and reporting
Track lead generation, campaign performance, conversion rates, and ROI
Present marketing insights and recommendations to leadership
Use data to recommend continuous improvements across all marketing activities
Translate marketing data into commercial actions 🎯 Requirements
Proven experience owning the marketing function within a growing business
Strong understanding of end-to-end marketing strategy and customer acquisition
Experience building and optimising complete marketing funnels
Commercial mindset with an ability to connect marketing activity to business growth
Strong analytical and reporting capability
Excellent written English and copywriting skills
Ability to manage multiple projects simultaneously
Comfortable working independently and making strategic recommendations
Highly proficient in the practical use of AI tools (such as Claude, ChatGPT, Perplexity and similar platforms) to improve productivity, automate workflows, generate reports and presentations, analyse marketing performance, and support strategic decision-making
Strong understanding of AI limitations, data security, and responsible commercial use of AI
Demonstrated ability to integrate AI into everyday business processes rather than simply using it for content generation
Highly Desirable
Experience working with Australian businesses or marketing to Australian consumers
Experience using GoHighLevel or similar CRM and marketing automation platforms
Property, housing, construction, or related industry experience
Experience launching new brands, websites, or major marketing campaigns
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Hard Skills & Tools

Integrated Marketing CampaignsLead Nurturing SequencesGoogle Ads ManagementSEO StrategyEmail Marketing CampaignsWebsite OptimizationCopywritingCustomer Journey AnalysisCampaign Performance MonitoringMarketing Dashboard Development

Soft Skills

Project ManagementStrategic RecommendationsIndependent WorkAnalytical ThinkingCommunication Skills