Pear Tree.

AP – Marketing Manager, Lead

Pear Tree.

full-time

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 ₱80,000 - ₱120,000 per month

Job Level

Senior

About the role

  • Develop and own the overall digital marketing strategy to support brand growth and lead generation goals.
  • Lead, manage, and optimize multi-channel marketing campaigns across social media, email, search engines, and paid advertising platforms.
  • Oversee SEO, SEM, and PPC strategies to improve online visibility, traffic, and conversion rates.
  • Manage and guide social media strategy, content calendars, and brand messaging.
  • Analyze campaign performance, website traffic, and key metrics, using insights to continuously optimize marketing efforts.
  • Collaborate closely with design, content, and sales teams to ensure cohesive branding and messaging.
  • Manage email marketing strategies, automation workflows, and CRM integrations.
  • Plan, manage, and optimize paid advertising budgets across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Monitor competitor activity, market trends, and customer insights to identify growth opportunities.
  • Stay up to date with digital marketing trends, tools, and best practices, recommending improvements where needed.
  • Provide guidance, direction, and mentorship to junior marketing team members or external partners, as required.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
  • 2–5+ years of experience in digital marketing, with proven experience in a Marketing Manager or Lead role.
  • Must have experience in digital marketing within the Australian mortgage, finance, or closely related industry.
  • Strong expertise in SEO, SEM, PPC, email marketing, and social media marketing.
  • Hands-on experience with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and similar platforms.
  • Strong leadership, project management, and decision-making skills.
  • Highly analytical, with the ability to translate data into actionable marketing strategies.
  • Excellent communication and cross-functional collaboration skills.
  • Experience with CRM tools and marketing automation platforms is a plus.
  • Portfolio is required.
Benefits
  • Competitive salary based on experience and skill set
  • 100% remote role — work from home anywhere in the Philippines
  • Paid local holidays aligned with the Australian business calendar
  • Opportunities for training and professional growth
  • Work directly with a supportive Australian team — no agency middleman
  • Long-term engagement with a stable and growing business

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketing strategySEOSEMPPCemail marketingsocial media marketingcampaign performance analysismarketing automationlead generationconversion rate optimization
Soft skills
leadershipproject managementdecision-makinganalytical skillscommunicationcross-functional collaborationmentorship