Senior Marketing Technologist

Peaksware Holdings, LLC

Senior Marketing Technologist responsible for optimizing marketing efforts and campaign performance for TrainingPeaks. Collaborates with multiple teams to enhance customer experience through technology implementation.

Posted 6/19/2026full-timeLouisville • Colorado • 🇺🇸 United StatesSenior💰 $78,518 - $130,864 per yearWebsite

Tech Stack

Tools & technologies

JavaScriptTypeScript

About the role

Key responsibilities & impact

Collaborate with the marketing teams to develop and execute marketing technology strategies aligned with business objectives.
Architect, implement, and maintain multi-touch attribution (MTA) models and data pipelines that connect ad platform spend and performance data with internal business metrics.
Manage the end-to-end Marketing systems and processes that unlock the execution of the marketing strategies.
Ensure the integrity of frontend data collection and backend data ingestion to allow marketing and data analytics teams to generate timely and actionable insights.
Collect, analyze, and interpret marketing data to generate timely and actionable insights.
Provide technical recommendations on stack capabilities, tool connections, and API integrations to optimize marketing strategies and tactics.
Utilize data management tools and techniques to segment audiences, track campaign performance, and measure marketing ROI.
Own the implementation of server-side tracking and ad platform Conversions APIs (CAPI) to combat signal loss and ensure accurate downstream attribution.
Collaborate with the broader data analytics team to ensure data integrity, accuracy, and clean identity resolution across disparate data sources.
Identify and evaluate emerging marketing technologies, tools, and trends to enhance marketing effectiveness.
Coordinate with web and mobile developers to implement effective landing pages, forms, and tracking mechanisms.
Train marketing teams on the effective use of marketing technologies and platforms. Provide ongoing support, troubleshooting, and guidance to ensure optimal utilization of marketing tools.
Ensure compliance with global data privacy laws (GDPR, CCPA) by using cookie consent frameworks (OneTrust) to programmatically block or allow script firing based on user preferences.

Requirements

What you’ll need

In-depth knowledge and proven experience as a Marketing Technologist, Marketing Operations Manager, Marketing Data Engineer, or a similar role.
Proven track record of building and managing marketing attribution systems.
Expert-level mastery of performance marketing tracking, identity resolution, and user stitching across multi-domain and cross-domain journeys.
In-depth knowledge of advanced Google Tag Manager architectures (including server-side GTM tagging), GA4 property schemas, and client-side data layer design.
In-depth knowledge of marketing automation platforms, CRM systems, email marketing tools, web analytics tools, and content management systems (CMS).
Proficiency in JavaScript/TypeScript, browser storage mechanics (First-party vs. Third-party cookies, LocalStorage, Apple ITP/Privacy Sandbox restrictions).
Strong understanding of Customer Data Platforms (Segment) and how to leverage them for downstream attribution and audience syndication.
Analytical mindset with the ability to interpret complex data and generate actionable insights.
Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Detail-oriented, with a focus on delivering high-quality work.

Benefits

Comp & perks

We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.
We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.
We offer a 401(K) including a company match.
We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.
Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
Access to our onsite Music and Podcast Studio.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-touch attribution (MTA)data pipelinesserver-side trackingConversions APIs (CAPI)Google Tag ManagerGA4 property schemasJavaScriptTypeScriptCustomer Data Platformsdata management tools

Soft Skills

analytical mindsetproject managementorganizational skillscommunication skillscollaboration skillsdetail-orientedtroubleshootingtrainingguidancesupport