
Brand Intelligence Analyst
PeakMetrics
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $90,000 - $110,000 per year
About the role
- Analyze large volumes of online conversation to identify brand narratives, trends, risks, and inflection points
- Translate platform outputs into clear, prioritized insights for non-technical audiences, including journalists and communications leaders
- Add real-world and data-driven context to drive additional value
- Produce weekly brand-forward intelligence that can be turned into blog posts, newsletter content, or press pitches
- Contribute to ongoing newsletter and blog content grounded in PeakMetrics data
- Own one in-depth, data-driven report per month designed to support lead generation
- Support press efforts with data pulls, insight framing, and background context
- Build, iterate, and refine queries and prompts to surface relevant conversations
- Analyze patterns, narrative evolution, amplification dynamics, and audience behavior
- Work confidently with the platform as well as hands-on data manipulation and prompt engineering for AI workflows
- Assist with rapid-response analysis during brand moments, spikes in attention, or potential crises
- Help surface early warning signals and narrative risks
- Deliver timely, actionable insights under tight deadlines
Requirements
- 2–5 years of relevant professional experience
- Strong comfort working with quantitative metrics to identify patterns and trends
- Ability to distill complex data into clear, actionable insights
- Excellent written communication skills for marketing, press, or executive audiences
- Familiarity with social media platforms and online discourse dynamics
- Ability to communicate insights verbally, visually, and in writing
- Comfort collaborating cross-functionally and interacting with customers when needed
- Strong attention to detail and ability to manage multiple workstreams simultaneously
- Experience with social listening, media monitoring, or intelligence platforms
- Familiarity with Boolean query construction or search logic
- Experience producing structured reports or briefs for external audiences
Benefits
- Health insurance
- 401(k)
- Flexible schedule & unlimited PTO
- Room to grow
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisdata manipulationprompt engineeringquantitative metricsBoolean query constructionreport productionsocial listeningmedia monitoringinsight framingtrend analysis
Soft Skills
written communicationverbal communicationattention to detailcross-functional collaborationtime managementability to distill complex dataactionable insights deliverycustomer interactionadaptability under tight deadlinescreativity in content production