PeakMade Real Estate

Regional Sales Manager

PeakMade Real Estate

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Oversee sales and marketing strategy for a portfolio of 15–25 student housing or multifamily properties across multiple markets, ensuring alignment with revenue, occupancy, and brand positioning goals
  • Serve as a primary client-facing partner, clearly communicating performance insights, marketing strategy, and leasing progress while building strong client relationships and trust
  • Analyze leasing performance metrics, pricing strategy, and revenue management trends to guide strategy and improve lead generation, lead-to-lease conversion, and occupancy outcomes
  • Lead collaboration between Regional Managers, onsite teams, and centralized marketing teams to execute cohesive leasing and marketing strategies
  • Provide oversight and direction for digital marketing strategy, including paid advertising, ILS performance, website optimization, and leasing funnel management
  • Monitor portfolio leasing performance and identify early indicators of leasing challenges, implementing recovery strategies when necessary
  • Develop and implement strategic leasing and marketing plans for focus assets, ensuring accountability and execution from onsite teams
  • Conduct market research and competitive analysis to guide pricing, positioning, and marketing strategy across multiple markets
  • Review and provide recommendations for marketing and advertising budgets, ensuring efficient spend aligned with leasing velocity and asset goals
  • Lead and participate in Asset Strategy Reviews, Strategic Marketing Summits, and client strategy calls
  • Support recruiting, training, and development of leasing managers and onsite sales teams
  • Present insights, portfolio performance updates, and best practices during national meetings and internal strategy sessions
  • Stay informed on emerging marketing, leasing, and digital trends impacting student housing and multifamily property performance
  • Support lease-up or stabilization strategies for new developments or underperforming assets within the portfolio when applicable

Requirements

  • Minimum of 3 years of professional experience in student housing or multifamily property marketing, leasing, or revenue management.
  • Professional experience developing or leading sales and marketing strategy for a portfolio of at least 5 residential properties (student housing or multifamily preferred).
  • Professional experience supervising 1–3 direct reports in a sales or marketing role and coordinating work across at least one cross-functional team (e.g., operations, marketing, or revenue management).
  • Proven success driving occupancy, preleasing, and lead-to-lease conversion performance
  • Experience analyzing leasing performance metrics, pricing strategy, and revenue management trends
  • Strong understanding of digital marketing strategy & performance analytics.
  • Experience collaborating with regional operations leaders and onsite leasing teams
  • Strong understanding of digital marketing strategy, ILS platforms, and performance analytics
  • Proficiency in Microsoft Excel, PowerPoint, Word, and Canva
  • Bachelor’s degree in Marketing, Business, Communications, or related field preferred
  • Ability to travel 25–75%, including airport travel
  • Must reside in or be willing to relocate to a U.S. city with access to a major airport hub
  • Valid driver’s license and ability to rent and operate a vehicle for business travel
Benefits
  • Up to 12 weeks paid parental leave + one year of diapers, on us
  • 15 days of PTO + 2 additional “Wellbeing Days”
  • Wellness initiatives, health team competitions and reward programs through LiveWell Program
  • 401(k) Match
  • Employee Resource Groups
  • Annual Leadership Conference
  • Annual opportunity for Diamond Club Trip
  • Commitment to leadership training and growth opportunities
  • 10 Year Peakiversary Trip
  • Additional rewards and recognition
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales strategymarketing strategyleasing performance metricspricing strategyrevenue managementdigital marketing strategylead-to-lease conversionmarket researchcompetitive analysisbudget management
Soft Skills
client relationship managementcommunicationcollaborationleadershiptraining and developmentstrategic thinkingproblem-solvingaccountabilitypresentation skillstrust building
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications