Peach

Revenue Operations

• Develop and own the unified revenue model and P&L for Sales, Customer Success, and Revenue Ops.
• Create the forecasting, scenario planning, and capacity models that drive growth cadence.
• Drive GTM motions: new business, expansion, partnerships, cross-sell, upsell, renewals.
• Identify and lead entry into new verticals, segments, or geographies.
• Oversee a SaaS sales playbook for Peach’s product and sales cycle.
• Define segmentation, ideal customer profiles (ICPs), qualification criteria, deal stages, and conversion levers.
• Regularly audit, test, and evolve playbooks as market feedback arrives.
• Involved in critical deals, helping guide negotiation, pricing, objections, closing.
• Recruit and mentor senior revenue leaders and the broader team across sales, success, and ops.
• Establish onboarding, evaluation, ramp paths, and role progression frameworks.
• Define thresholds and cadence for when to double down, pivot, or cut underperformers.
• Build “support functions” such as sales engineering, enablement, revenue operations, rev analytics.
• Build or mature RevOps, analytics, dashboards, CRM hygiene, forecasting engines, and KPI tracking.
• Ensure data integrity, qualification discipline, deal hygiene, and root-cause analysis.
• Lead automation and tool-stack decisions that scale productivity and reduce friction.
• Design and evolve sales compensation and incentive plans aligned with company goals (new ARR, NRR, pipeline quality, quota attainment).
• Incorporate guardrails and adjustments for bad data, qualification discrepancies, and deal anomalies.
• Monitor and adjust compensation over time to maintain alignment with evolving business objectives.
• Partner tightly with Marketing to define demand generation, content, lead scoring, messaging, channel strategy.
• Align leads and attribution, decide marketing vs. sales ownership of motions, and resolve conflicts.
• Collaborate with Product and Engineering on packaging, feature prioritization, roadmap input tied to revenue feedback.
• Serve as the revenue voice in executive leadership, shaping company strategy and priorities.
• Present revenue performance, forecasts, and growth levers to CEO, board, and investors.
• Monitor market shifts, competitive signals, and be ready to pivot strategies.

Chief Revenue Officer