Peach

AI Engineer

• Own the AI product roadmap across servicing, collections, and compliance, driving from vision through execution.
• Translate operational workflows and lender pain points into clear AI feature requirements and measurable outcomes.
• Lead cross-functional teams (engineering, data, operations, legal/compliance) to design, build, and ship AI features.
• Evaluate and integrate with third-party AI providers; own partner selection, pricing, integration strategy, and ongoing performance monitoring.
• Work closely with legal and compliance teams to ensure all AI solutions meet regulatory, audit, and explainability standards.
• Instrument AI features for performance measurement (accuracy, deflection, compliance rates, etc.) and drive continuous iteration.
• Act as the internal evangelist for AI capabilities, providing product expertise to operations, customer success, and clients.
• Stay ahead of emerging AI capabilities and vendor landscape to inform the roadmap.

Senior Product Manager, AI Platforms

Chief Marketing Officer

• Own marketing strategy end-to-end — from positioning and messaging to growth channels, demand generation, product marketing, and brand.
• Grow top-funnel by 3×–4×, driving scalable, measurable pipeline that fuels revenue growth.
• Build and execute a modern B2B marketing engine focused on creativity, speed, and impact.
• Develop annual marketing plans and budgets appropriate for the company’s ARR, with clear goals and ROI expectations.
• Own marketing metrics and financial rigor — responsible for CAC and ROI metrics. Co-own LTV and funnel conversion benchmarks with a sales leader.
• Lead partner & channel marketing strategy (alliances, referrals, integrations) to extend reach and co-sell opportunities.
• Own product marketing & sales enablement — buyer personas, competitive positioning, pricing strategy, launch playbooks, and sales battlecards.
• Drive events & field marketing strategy with clear ROI targets, including conferences, industry influencers and analyst relations, and executive roundtables.
• Innovate with limited budgets to outperform larger competitors — leveraging unconventional channels and creative campaigns to punch above our weight.
• Hire, lead, and develop a lean but high-performing marketing team, fostering a culture of accountability, experimentation, and excellence.
• Partner with Sales, Product, and Leadership to align marketing closely with GTM strategy and revenue outcomes.
• Be the external face of Peach at major industry conferences, events, and media opportunities — representing our brand and thought leadership in the fintech ecosystem.
• Establish clear performance metrics to measure marketing effectiveness and communicate impact to the executive team and board.
• Stay on the forefront of AI in marketing, applying new tools to accelerate content creation, personalization, and campaign velocity.

VP of Marketing

Revenue Operations

• Develop and own the unified revenue model and P&L for Sales, Customer Success, and Revenue Ops.
• Create the forecasting, scenario planning, and capacity models that drive growth cadence.
• Drive GTM motions: new business, expansion, partnerships, cross-sell, upsell, renewals.
• Identify and lead entry into new verticals, segments, or geographies.
• Oversee a SaaS sales playbook for Peach’s product and sales cycle.
• Define segmentation, ideal customer profiles (ICPs), qualification criteria, deal stages, and conversion levers.
• Regularly audit, test, and evolve playbooks as market feedback arrives.
• Involved in critical deals, helping guide negotiation, pricing, objections, closing.
• Recruit and mentor senior revenue leaders and the broader team across sales, success, and ops.
• Establish onboarding, evaluation, ramp paths, and role progression frameworks.
• Define thresholds and cadence for when to double down, pivot, or cut underperformers.
• Build “support functions” such as sales engineering, enablement, revenue operations, rev analytics.
• Build or mature RevOps, analytics, dashboards, CRM hygiene, forecasting engines, and KPI tracking.
• Ensure data integrity, qualification discipline, deal hygiene, and root-cause analysis.
• Lead automation and tool-stack decisions that scale productivity and reduce friction.
• Design and evolve sales compensation and incentive plans aligned with company goals (new ARR, NRR, pipeline quality, quota attainment).
• Incorporate guardrails and adjustments for bad data, qualification discrepancies, and deal anomalies.
• Monitor and adjust compensation over time to maintain alignment with evolving business objectives.
• Partner tightly with Marketing to define demand generation, content, lead scoring, messaging, channel strategy.
• Align leads and attribution, decide marketing vs. sales ownership of motions, and resolve conflicts.
• Collaborate with Product and Engineering on packaging, feature prioritization, roadmap input tied to revenue feedback.
• Serve as the revenue voice in executive leadership, shaping company strategy and priorities.
• Present revenue performance, forecasts, and growth levers to CEO, board, and investors.
• Monitor market shifts, competitive signals, and be ready to pivot strategies.

Senior Product Manager, AI Platforms

VP of Marketing

Chief Revenue Officer