PDQ

Demand Generation Manager

PDQ

full-time

Posted on:

Location Type: Hybrid

Location: Salt Lake City • Alabama, Arizona, Colorado, Connecticut, Florida, Idaho, Illinois, Kentucky, Maryland, Minnesota, Missouri, Montana, New Hampshire, North Carolina, Oklahoma, Oregon, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Collaborate with the marketing team to develop comprehensive demand generation strategies aligned with overall business goals.
  • Define and implement multi-channel campaigns to drive awareness, engagement, and conversion.
  • Plan, execute, and optimize demand generation campaigns across various channels, including but not limited to digital advertising, content marketing, email, webinars, and events.
  • Work with Marketing Operations and Marketing Automation team members to create, test, and optimize campaigns for maximum efficiency and effectiveness.
  • Implement trial and demo generation programs to capture and nurture leads throughout the sales funnel.
  • Collaborate with the sales team to ensure alignment on lead qualification and handover processes.
  • Monitor and analyze the performance of demand generation campaigns, providing regular reports and insights to the marketing and leadership teams.
  • Use data-driven insights to refine strategies and tactics for continuous improvement.
  • Work closely with content creators, designers, web team, paid team, and other marketing team members to develop compelling and effective campaign assets.
  • Collaborate with sales and customer success teams to understand customer needs, gather feedback, and optimize campaigns accordingly.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (5 years) in demand generation within a B2B SaaS environment.
  • Product Led Growth experience strongly preferred.
  • Strong understanding of marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
  • Proficient in data analysis and reporting tools.
  • Excellent communication and project management skills.
  • Demonstrated ability to collaborate across teams and drive results in a fast-paced environment.
Benefits
  • 4-Day Work Week
  • Equity
  • Managers who champion professional development
  • 100% Premium Coverage for medical, dental and vision for you and your dependents
  • 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
  • Company Match of the first 6% of your employee deferrals
  • Flexible Paid Time Off Policy that treats you like the adult that you are
  • Health Savings Account (HSA) and wellness incentives
  • Quarterly Company Values Award (team member nominated)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationmulti-channel campaignsdigital advertisingcontent marketingemail marketingwebinarsdata analysisreporting
Soft skills
communicationproject managementcollaborationresults-drivenadaptability
Certifications
Bachelor's degree in MarketingBachelor's degree in Business