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About the role
Key responsibilities & impact- Support the development and delivery of marketing strategies and campaigns to help acquire new customers.
- Track performance and contribute to reporting on campaign effectiveness.
- Drive lead generation activity, including campaign follow-up, contact lists and reporting.
- Plan and deliver multi-channel campaigns (email, web, social and events) to attract new prospects and nurture enquiries.
- Assist in developing go to market strategies for new service or solution offerings.
- Create and refresh sales and marketing materials (case studies, one-pagers, presentations, web and social content).
- Work with Account Managers to support customer marketing activity that aids retention and identifies new opportunities.
- Manage our social media schedule, publish content and track engagement.
- Support content and thought leadership activity (blogs, press releases, award entries and partner content) to build awareness and interest.
- Update website content and pull insights from web analytics to recommend improvements.
- Support our customer feedback programme and help share learnings back to the team.
- Help organise events (in-house and external) and follow up leads afterwards.
- Maintain marketing data in our CRM/marketing tools (lists, segments, campaign set-up support) and keep records tidy.
- Identifying and implementing automation opportunities.
- Work with partners, clients and external suppliers to deliver joint activity (e.g., awards and co-marketing).
Requirements
What you’ll need- Proven experience in a marketing role with a strong interest in demand generation and supporting sales teams.
- Working knowledge of core marketing channels (email, web, social, content and events), associated techniques and concepts.
- Comfort using CRM/marketing tools and a website CMS (or keen to learn quickly).
- A practical mindset and understanding that marketing should support pipeline and revenue.
- Good organisation skills and confidence juggling multiple tasks to deadlines.
- A collaborative approach and the confidence to work with different teams and clients.
- An eye for quality, attention to detail and consistency across everything you produce.
- Proactive, flexible and happy to get stuck in.
Benefits
Comp & perks- Pension
- Private Healthcare
- Life Insurance
- 25 days Holiday & Bank Holidays
- Buy and sell Holiday scheme
- Company Bonus Scheme
- Laptop and subsidised home internet
- Financial support and dedicated time for training and personal development
- Employer supported volunteering for causes of your choice of 2 days per year
- Relaxed and flexible working environment with options for both home working and office locations
- Subsidised and active Social Club
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationcampaign performance trackingmulti-channel campaignscontent creationmarketing strategy developmentlead generationweb analyticsevent organizationautomation implementationcustomer feedback analysis
Soft Skills
organization skillscollaborative approachattention to detailproactive mindsetflexibilityconfidencetime managementcommunication skillsproblem-solvingadaptability