PDI Technologies

CRM Campaign Manager

PDI Technologies

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • United States

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Job Level

Junior

Tech Stack

Cloud

About the role

  • Build, configure, and launch multichannel CRM campaigns (email, SMS, push) within the Braze platform.
  • Understand and manage how customer data flows across systems, ensuring accurate segmentation and targeting.
  • Design and execute customer journey-based campaigns (e.g., onboarding, loyalty, retention, promotional flows).
  • Develop dynamic, personalized communication paths based on user behavior, timing, and engagement.
  • Support campaign testing, QA, and deployment best practices to ensure high-quality execution.
  • Segment audiences and create targeted campaigns for 30+ retailers, supporting multiple client environments simultaneously.
  • Optimize campaigns through A/B testing, performance analysis, and continuous iteration.
  • Collaborate with cross-functional teams to support campaign strategy, integrations, and execution.
  • Assist with CRM platform configuration, including workspace setup and campaign architecture.
  • Support integrations between CRM platforms and other systems to enable seamless data flow and campaign execution.
  • Apply basic HTML and templating (Liquid) to customize and personalize campaign content.
  • Monitor campaign performance and provide insights to improve engagement and conversion rates.
  • Ensure adherence to communication preferences, compliance standards, and data integrity.

Requirements

  • 1–3 years of experience in CRM, marketing automation, or campaign operations in a SaaS, agency, or multi-client environment.
  • Hands-on experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud (SFMC), Marketo, OneSignal, or similar tools.
  • Strong understanding of customer data flows, segmentation, and lifecycle marketing.
  • Experience building journey-based campaigns (e.g., onboarding, retention, loyalty programs), not just one-off email sends.
  • Familiarity with multichannel marketing, including email, SMS, and push notifications.
  • Basic knowledge of HTML and/or templating languages (Liquid preferred).
  • Experience supporting app integrations and working with connected systems.
  • Strong analytical and problem-solving skills with attention to detail.
  • Ability to manage multiple campaigns across multiple clients simultaneously.
  • Comfortable working in a fast-paced, collaborative, and hands-on environment.
  • Willingness to learn new tools and become an expert in the Braze platform.
  • Must be willing and able to become a Braze Certified Marketer within 3–6 months of joining.
  • Must be comfortable using AI tools in day-to-day work.
  • Applicants must be legally authorized to work in the United States without the need for employer sponsorship, now or in the future.
Benefits
  • competitive salary
  • market-competitive benefits
  • quarterly perks program
  • ample time off
  • hybrid working arrangements
  • access to continuous learning
  • professional certifications
  • leadership development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMmarketing automationcampaign operationscustomer data flowssegmentationlifecycle marketingA/B testingHTMLtemplating (Liquid)campaign performance analysis
Soft Skills
analytical skillsproblem-solving skillsattention to detailmulti-taskingcollaborationadaptabilitywillingness to learncommunication skillstime managementfast-paced work environment
Certifications
Braze Certified Marketer