PCNA

Demand Generation Specialist

PCNA

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • United States

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About the role

  • Drive growth with customers in the PCNA+ segment utilizing automated triggers from digital marketing and strategic outreach based on customer behavior.
  • Responsible for direct customer outreach by responding quickly to Marketing Qualified Leads with offers or promotions to drive incremental revenue.
  • Leverage Marketing Qualified Leads to proactively reach out to customers to engage, inform, and assist in communicating the benefits of PCNA.
  • Cultivate and build relationship with leads to capture and maintain their interest in doing business with PCNA.
  • Educate customer on PCNA website and train on self-service tools including how to search for products, make a virtual order samples, and utilize knowledge centers.
  • Execute email outreach using campaign tools and make outbound calls to better understand lead profile, key opportunities, and priorities.
  • Offer samples or other incentives to maintain engagement and interest with lead.
  • Facilitate lead transition to customer service or inside sales rep with 'order ready' customer.
  • Document a summary of the opportunity in CRM for effective handoff.

Requirements

  • Bachelor's degree preferred, high school diploma or equivalent required
  • 5 years’ experience in customer service, account management, business development, or related
  • Experience in the promotional products industry preferred
  • Strong written communication skills and ability to craft customer facing emails
  • Strong verbal communication skills both over phone and videoconferencing
  • High energy and enthusiasm for helping customers
  • Customer focus and adaptability to different personality types
  • Ability to multi-task, set priorities and manage time effectively
  • Desire to learn new technology and modern sales tools
  • Proficient in Salesforce
  • Experience with Microsoft Outlook
  • Experience with PowerPoint and Excel preferred
  • Experience with Highspot sales enablement tool preferred
Benefits
  • Comprehensive healthcare and benefits packages including medical, vision, dental, short-term disability, and more!
  • Flexible scheduling
  • 401k Matching
  • Generous Paid Time Off and Holidays
  • PCNA Cares Share Fund – donating to teammates in times of need
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer serviceaccount managementbusiness developmentemail outreachlead generationCRM documentationsales enablement
Soft Skills
written communicationverbal communicationcustomer focusadaptabilitymulti-taskingtime managemententhusiasm
Certifications
Bachelor's degreehigh school diploma