PCNA

Administrative Assistant

• Manage purchase orders and capex submissions for the marketing team
• Manage purchase card for marketing expenses across the team
• Track monthly marketing expenses and reconcile to budget tracker to ensure alignment with approved budgets
• Maintain organized documentation and vendor records for renewals and payments
• Manage logistics for team meetings (hotel, transportation, meeting space, communications)
• Assist with onboarding of new marketing employees
• Manage marketing email groups and ensure access to MarTech platforms
• Order samples as needed for team
• Coordinate event ordering product, signage, and accessories
• Coordinate event shipping and packing of product and booth materials
• Coordinate staff logistics and travel details
• Order and manage branded giveaways and apparel
• Assist with proofing of marketing collateral (flyers, brochures, signage, etc.)
• Prepare and review product and pricing data files to ensure accuracy in marketing materials

Marketing Administrative Coordinator

Outside Sales

• Achieving results that are aligned with the larger picture of the organization and its strategic goals.
• Initiative, coupled with a sense of competitive drive, and the ability to stay focused on results despite changing conditions.
• Innovation and creativity in generating ideas for quick response.
• Decision-making is focused on implementing practical, timely solutions.
• Getting things done quickly and handling a variety of activities.
• Building rapport and relationships with individuals and groups requires an outgoing, poised and persuasive communication style.

Field Sales Manager

Marketing

• Supports product launches, campaigns, and photography by ensuring products are organized, accurate, and production ready.
• Owns the coordination of product samples, studio production logistics, and trade show execution to enable high-quality marketing assets and seamless event support.
• Partners closely with Product Development, Marketing, and other internal teams to maintain inventory accuracy and drive timely execution across initiatives.
• Product Samples & Inventory Management: Receive, check in, organize, and track all product samples (photo, studio, field and trade show).
• Photography & Video Production Support: Schedule studio and lifestyle shoots; manage studio calendar.
• Product Launch & Campaign Support: Receive new product samples from Product Development and support development of marketing content.

Marketing Coordinator

• The Marketing Specialist supports demand generation and sales enablement initiatives designed to drive customer engagement and revenue growth.
• This role focuses on developing and supporting sales cadences, marketing outreach programs, and sales enablement resources that help convert marketing engagement into customer revenue conversion.
• Reporting to the Senior Director of Marketing, this role helps translate marketing campaigns, product initiatives, and promotional programs into structured sales outreach that drives customer response and engagement.
• This role will execute the hybrid digital and human outreach strategy defined by the Director of Growth Marketing and Strategy, partnering closely with the Demand Generation team to drive aligned, high impact execution.
• This includes testing and optimizing cadence content and flow based on engagement and revenue results.
• The Marketing Specialist will collaborate closely with Marketing Operations, Sales, and Sales Enablement team members to develop high impact cadence messaging, drive utilization of sales enablement tools, and ensure teams have the resources needed to engage customers effectively.
• Develop and maintain sales cadences within Salesforce across sales channels
• Align cadence messaging with marketing campaigns, product launches, and promotional programs
• Write and refine cadence messaging including email copy, subject lines, and calls to action designed to drive customer engagement and response
• Support testing of cadence messaging within targeted customer segments and refine based on engagement data and feedback
• Collaborate with sales teams to ensure cadences are properly implemented and supported with the right marketing content
• Ensure cadence messaging and sales outreach content align with prospecting and selling best practices.
• Maintain and organize sales enablement resources within Highspot to ensure all sales teams have access to current marketing and sales enablement materials
• Support onboarding and training of sales teams on Highspot resources and tools
• Assist in development and updates of sales plays aligned with key marketing initiatives
• Support development of monthly Digital Sales Rooms to enhance customer engagement.
• Coordinate product sample ordering for demand generation initiatives and outreach programs
• Serve as marketing support and coordination for industry AE events
• Assist with reporting and tracking of demand generation initiatives and cadence performance

Marketing Specialist

Performance Marketing

• Drive growth with customers in the PCNA+ segment utilizing automated triggers from digital marketing and strategic outreach based on customer behavior.
• Responsible for direct customer outreach by responding quickly to Marketing Qualified Leads with offers or promotions to drive incremental revenue.
• Leverage Marketing Qualified Leads to proactively reach out to customers to engage, inform, and assist in communicating the benefits of PCNA.
• Cultivate and build relationship with leads to capture and maintain their interest in doing business with PCNA.
• Educate customer on PCNA website and train on self-service tools including how to search for products, make a virtual order samples, and utilize knowledge centers.
• Execute email outreach using campaign tools and make outbound calls to better understand lead profile, key opportunities, and priorities.
• Offer samples or other incentives to maintain engagement and interest with lead.
• Facilitate lead transition to customer service or inside sales rep with 'order ready' customer.
• Document a summary of the opportunity in CRM for effective handoff.

Marketing Administrative Coordinator

Field Sales Manager

Marketing Coordinator

Marketing Specialist

Demand Generation Specialist