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Senior Paid Campaigns Specialist – Commerce, Affiliate Media
PCMagSenior paid media specialist scaling profitable affiliate campaigns for Ziff Davis’s digital media and shopping portfolio. Managing ad budgets, attribution, analytics, testing, and AI-driven creative across global marketing channels.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced mastery of Meta Ads Manager, Google Ads, and ChatGPT ads, with a strong focus on optimizing paid marketing campaigns for affiliate and e-commerce monetization. Proficient in financial modeling and data analysis, capable of presenting complex insights to C-suite executives and cross-functional teams.
Highest-signal resume keywords
Meta Ads Manager MasteryGoogle Ads MasteryChatGPT Ads ExpertiseFinancial Modeling in ExcelAffiliate Marketing Economics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B Testing Framework DesignDynamic Scaling PlansConversion TrackingData Analysis with LookerAmazon Associates OptimizationPrompt EngineeringBudget ManagementDynamic Pivot TablesMulti-Touch AttributionScenario Analysis
Soft Skills
Exceptional Written CommunicationPresentation SkillsMentoring
Tools & Technologies
Google Ads/YouTubeMeta Ads ManagerLookerTableauGA4Google SlidesPowerPointImpactPartnerizeRakuten
Industry Keywords
Affiliate MarketingEPCCPAROASRevenue-Share ModelsCommission RatesDynamic Bid StrategiesC-Suite PresentationsLive MonitoringPeak Shopping Events
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Plan, launch, scale, and optimize paid marketing campaigns across Meta Ads Manager, Google Ads/YouTube, ChatGPT ads, and emerging networks for profitable affiliate and e-commerce monetization
- Manage complex budget allocations, automated bid strategies, and dynamic scaling plans to maintain positive CPA, EPC, and ROAS economics
- Design A/B testing frameworks for creatives, messaging, landing pages, audiences, and platform placements
- Produce, iterate, and deploy AI-generated ad variants
- Optimize Amazon Associates, Amazon Creator portals, and Storefront attribution models
- Integrate affiliate networks including Impact, Partnerize, Rakuten, CJ Affiliate, and Skimlinks; track links, sub-ID data, and merchant performance
- Build Excel financial models, pivot tables, and dynamic formulas to analyze unit economics and affiliate revenues
- Track campaign performance and profitability using Looker, Tableau, GA4, and internal BI tools
- Oversee pixel implementation, server-side event mapping, conversion tracking, and multi-touch attribution with engineering teams
- Run weekly and monthly data alignment meetings with Editorial, SEO, and Product teams
- Create actionable reports and executive pitch decks in Google Slides and PowerPoint
- Mentor colleagues on generative AI workflows and prompt engineering
Requirements
What you’ll need- Advanced mastery of Meta Ads Manager
- Advanced mastery of Google Ads Interface/Editor and YouTube
- Advanced mastery of ChatGPT ads and Taboola/native advertising networks
- Strong quantitative skills and proven Excel proficiency, including financial modeling, nested formulas, dynamic pivot tables, and scenario analysis
- Deep understanding of affiliate marketing economics, including EPC, CVR, RPV, revenue-share models, and commission rates
- Hands-on expertise with Amazon Associates, Amazon Creator portals, and Storefront attribution models
- Experience with Impact, Partnerize, Rakuten, CJ Affiliate, and other third-party tracking networks
- Practical experience using Claude, Gemini, OpenAI, LLMs, and prompt engineering
- Exceptional written and spoken English
- Ability to present complex data to C-suite and cross-functional leaders
- Must be available to work EST hours
- Must provide live monitoring and bid adjustments during peak shopping events such as Black Friday, Cyber Monday, and Prime Day
Benefits
Comp & perks- Comprehensive medical, dental, and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Family Care and Parental leave
- Fitness Reimbursement
- Wellness programs
- Employee Resource Groups
- Company-sponsored events
- Educational support
- Mentorship programs
- Career development resources
- Employee engagement programs
- Recognition awards