Marketing Communications Manager
PCCW
full-time
Posted on:
Location Type: Office
Location: Hong Kong • Hong Kong
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About the role
- Plan and implement marketing communication campaigns and activities to promote brandings, products, and services;
- Collaborate with internal and external parties to create compelling content for various marketing channels, including social media, eDM, website content, and advertising materials;
- Work with creative and media agencies to implement digital marketing campaigns including creative development, SEM strategies, programmatic and network buys;
- Drive traffic and acquire users through digital marketing strategies including SEM, Display Networks ads, Programmatic Ads, Paid Social, SEO, etc.
- Track, analyze, and evaluate the ad and website performance and the effectiveness of advertising campaigns for different brands to provide insight for performance optimization;
- Prepare review reports and strategy proposals for presentations to Management levels;
- Research on industry and competitor practices and propose implementation plan to the business;
- Keep up with digital trends, best practices, and emerging platforms to improve marketing efficiency.
- Proactively develop creative and ad-hoc content ideas across digital channels to enhance brand engagement and communication.
Requirements
- Degree holder in Communications, Marketing, Business, or related discipline.
- 8 years of experience in marketing communications, performance marketing, advertising agencies.
- Data-driven mindset with strong analytical skills, ability to draw insights and determine strategies out of report data.
- Independent, detailed-oriented and highly organized with strong sense of responsibility.
- Solid experience in content creation and digital advertising operation like Facebook Ad Manager, Google Ads, etc.
- Experience in leading projects or a small team.
- Excellent analytic, presentation and communication skills.
- Good command of both written and spoken English and Chinese.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing communicationdigital marketingSEMSEOcontent creationperformance marketingadvertisingdata analysisreportingstrategy development
Soft Skills
analytical skillsorganizational skillsindependenceattention to detailresponsibilitypresentation skillscommunication skillscreativitycollaborationproactivity