PCCW

Assistant Vice President – Entertainment Marketing

PCCW

full-time

Posted on:

Location Type: Office

Location: Hong Kong • Hong Kong

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Job Level

Lead

About the role

  • Develop and implement marketing initiatives to enhance customer engagement with Now TV services, driving content awareness, viewership, and adoption of service features.
  • Lead and oversee content promotion campaigns to strengthen Now TV’s content proposition across diverse genres, including in-base tune-in programs, on-air promotion, social media engagement, on-ground events and vertical sports community build-up.
  • Drive launch promotion campaigns for new content pillars, ensuring maximum visibility and customer acquisition.
  • Collaborate closely with Content, Product, and Design teams as a key stakeholder to review and optimize the user experience of the Now TV interface.
  • Manage and nurture relationships with content partners of 130+ sports & entertainment channels to ensure alignment and maximize promotional opportunities.
  • Act as marketing lead in partnership with Marcom and Branding teams to strengthen Now TV’s brand positioning and drive brand-building initiatives.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field; a master’s degree preferred.
  • Minimum 10 years of marketing experience, preferably in TV or telecommunication industries.
  • Strong leadership and team management skills, with experience in leading cross-functional teams.
  • Excellent strategic thinking and planning skills, with proven ability to execute marketing campaigns aligned with business goals.
  • Demonstrate genuine interest in television content across diverse genres and platforms, with an awareness of current trends and audience behaviors.
  • Excellent verbal and written communication skills.
  • Ability to thrive in a fast-paced environment and adapt to changing market dynamics.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing initiativescontent promotion campaignscustomer engagementuser experience optimizationbrand positioningstrategic planningcampaign executioncontent awarenessviewershipcustomer acquisition
Soft skills
leadershipteam managementstrategic thinkingcommunicationadaptabilityrelationship managementcollaborationproblem-solvingcreativityinterest in television content
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationMaster’s degree in related field