Digital Marketing Executive
PCCW
full-time
Posted on:
Location Type: Office
Location: Pune • 🇮🇳 India
Visit company websiteJob Level
Mid-LevelSenior
About the role
- User Acquisition: Accountable for driving user acquisition for browser products across platforms like Desktop & Mobile through strategic thought leadership and seamless execution via programmatic and other channels.
- Manage traffic acquisition campaigns by collaborating with various agencies, ad partners and other vendor partners.
- Relationship Management: Working closely with various ad channels ensuring a healthy business with the partner while maintaining the brand name of VIU & Vuclip.
- Organizational: Working closely with the regional business teams to ensure consistency in setup, strategy and execution of Vuclip in new markets.
- Optimization and Workflow: Tracking acquisitions, monitoring engagement data and optimizing campaigns by making necessary changes to the promotions plan to achieve requisite KPIs.
- Product launch and support: Ensuring launch and execution in new markets across various ad channels and aligning with internal stakeholders for updates and feedback.
- Data Management: Maintaining and utilizing data assets for periodic presentations from various tools like Appsflyer, Tune, Amplitude etc.
- Revenue Targets: To ensure all the revenue targets are achieved while maintaining the profitability of the organisation.
- Performance: Ensuring performance target of each campaign is met in terms of KPI and financials along with ensuring setup time, issues and other campaign metrics are maintained.
Requirements
- Key Responsibility and Accountability
- User Acquisition: Accountable for driving user acquisition for browser products across platforms like Desktop & Mobile through strategic thought leadership and seamless execution via programmatic and other channels.
- Relationship Management: Working closely with various ad channels ensuring a healthy business with the partner while maintaining the brand name of VIU & Vuclip.
- Organizational: Working closely with the regional business teams to ensure consistency in setup, strategy and execution of Vuclip in new markets.
- Optimization and Workflow: Tracking acquisitions, monitoring engagement data and optimizing campaigns by making necessary changes to the promotions plan to achieve requisite KPIs.
- Product launch and support: Ensuring launch and execution in new markets across various ad channels and aligning with internal stakeholders for updates and feedback.
- Data Management: Maintaining and utilizing data assets for periodic presentations from various tools like Appsflyer, Tune, Amplitude etc.
- Revenue Targets: To ensure all the revenue targets are achieved while maintaining the profitability of the organisation.
- Performance: Ensuring performance target of each campaign is met in terms of KPI and financials along with ensuring set up time, issues and other campaign metrics are maintained.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
user acquisitioncampaign optimizationdata managementperformance trackingKPI achievementprogrammatic advertisingtraffic acquisitionengagement monitoringpromotions planningproduct launch
Soft skills
relationship managementorganizational skillsstrategic thought leadershipcollaborationcommunicationexecutionadaptabilityproblem-solvingstakeholder alignmentpresentation skills