Marketing Manager

pbz GmbH

Marketing Manager overseeing brand consistency and marketing projects for critical infrastructure solutions. Responsible for content management, SEO optimization, and marketing area development.

Posted 4/12/2026full-timeEssen • 🇩🇪 GermanyMid-LevelSenior💰 €36,000 - €50,000 per yearWebsite

About the role

Key responsibilities & impact

You ensure a consistent brand presence across all channels and create engaging content.
Establish and lead the marketing function operationally in close coordination with department leadership.
Independently plan, execute and evaluate marketing projects (online & offline, social media, newsletters, etc.).
Responsible for project management: develop ideas, implement them and measure success using relevant KPIs.
Support and guide the Social Media Assistant in campaign and content planning.
Produce reports, analyses and recommendations to further develop the marketing function.
Select and manage external service providers (graphic design, agencies, print).
Maintain and develop our website.
Optimize for search engines (SEO).
Execute online campaigns (e.g., Google Ads, LinkedIn).
Manage on-site event support.

Requirements

What you’ll need

Completed vocational training or degree in marketing, communications or media.
Several years of marketing experience with a focus on digital marketing and social media, ideally 3–6 years.
Confident use of graphic tools (Adobe, Canva) and Typo3.
Structured, independent and responsible working style.
Creative sense for visual and written content, strong organizational skills and analytical thinking.
Fluent German and very good English skills.
Affinity for AI-supported marketing technologies and openness to new digital tools.
Project leadership or coordination experience is a plus.
Experience with LinkedIn Sales Navigator is a plus.

Benefits

Comp & perks

30 days of annual leave.
Flexible working hours and mobile/remote working options.
Company events (e.g., Altweiber (Carnival Day), summer party, Halloween and Christmas celebrations).
Quiet and break rooms (including a bar area).
Canteen meals available to order.
Free drinks and fruit.
Various break-time activities (table football, billiards and air hockey tables, darts, game consoles).
Company doctor and health promotion measures.
Fair compensation.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingsocial media marketingproject managementSEOcontent creationKPI measurementgraphic designanalytical thinkingevent managementcampaign planning

Soft Skills

organizational skillsindependent workingresponsibilitycreativitycommunication skillsleadershipcollaborationadaptabilitystrategic thinkingproblem-solving

Certifications

degree in marketingdegree in communicationsdegree in media