pbz GmbH

Marketing Manager

pbz GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Essen • Germany

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Salary

💰 €36,000 - €50,000 per year

About the role

  • You ensure a consistent brand presence across all channels and create engaging content.
  • Establish and lead the marketing function operationally in close coordination with department leadership.
  • Independently plan, execute and evaluate marketing projects (online & offline, social media, newsletters, etc.).
  • Responsible for project management: develop ideas, implement them and measure success using relevant KPIs.
  • Support and guide the Social Media Assistant in campaign and content planning.
  • Produce reports, analyses and recommendations to further develop the marketing function.
  • Select and manage external service providers (graphic design, agencies, print).
  • Maintain and develop our website.
  • Optimize for search engines (SEO).
  • Execute online campaigns (e.g., Google Ads, LinkedIn).
  • Manage on-site event support.

Requirements

  • Completed vocational training or degree in marketing, communications or media.
  • Several years of marketing experience with a focus on digital marketing and social media, ideally 3–6 years.
  • Confident use of graphic tools (Adobe, Canva) and Typo3.
  • Structured, independent and responsible working style.
  • Creative sense for visual and written content, strong organizational skills and analytical thinking.
  • Fluent German and very good English skills.
  • Affinity for AI-supported marketing technologies and openness to new digital tools.
  • Project leadership or coordination experience is a plus.
  • Experience with LinkedIn Sales Navigator is a plus.
Benefits
  • 30 days of annual leave.
  • Flexible working hours and mobile/remote working options.
  • Company events (e.g., Altweiber (Carnival Day), summer party, Halloween and Christmas celebrations).
  • Quiet and break rooms (including a bar area).
  • Canteen meals available to order.
  • Free drinks and fruit.
  • Various break-time activities (table football, billiards and air hockey tables, darts, game consoles).
  • Company doctor and health promotion measures.
  • Fair compensation.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingsocial media marketingproject managementSEOcontent creationKPI measurementgraphic designanalytical thinkingevent managementcampaign planning
Soft Skills
organizational skillsindependent workingresponsibilitycreativitycommunication skillsleadershipcollaborationadaptabilitystrategic thinkingproblem-solving
Certifications
degree in marketingdegree in communicationsdegree in media