Director, Field and Customer Marketing
Lightcast
Principal, Strategic Marketing Programs
Paytient
full-time
Posted on:
Origin: • 🇺🇸 United States • Missouri
Visit company websiteJob Level
Lead
About the role
- Reporting to the CMO and joining the Marketing Leadership Team.
- Identify opportunities to monetize Paytient's value across the healthcare value chain (Providers, Employers, Pharma, Pharmacies).
- Develop, manage, and mature a business development and partnership pipeline prioritizing revenue impact and member value.
- Commercialize high-impact partnerships and lead GTM strategy end-to-end (program architecture, pricing, positioning, messaging, launch).
- Measure impact of initiatives with qualitative and quantitative KPIs aligned to company objectives and goals.
- Lead affiliate and partnership marketing to maximize revenue/lifetime value and attract more affluent members.
- Cultivate relationships and craft stories that support thought leadership and brand/content marketing strategy.
- Seek out and shape untapped potential across the marketing organization and company; develop nascent strategies.
- Flex as a marketing leader to give the marketing team leverage and support delivery of Paytient-wide company goals and business results.
- Partner with the CMO in a “chief of staff” capacity to help with special projects and strategic planning.
Requirements
- 10-12+ years of progressive, diverse experience in B2B or B2B2C marketing roles, ideally with product marketing, partnerships and/or growth experience.
- Proven success in building and scaling marketing programs with external partners that deliver results and consumer value.
- Experience in a complex industry such as healthcare, FinTech, SaaS, or benefits.
- Experience in building GTM strategies, partnering with Product and Sales teams to bring them to life.
- Ability to understand our audiences, their needs and pain points, and the full sales cycle.
- Exceptional storytelling and communication skills, with ability to translate complex information into simple messages.
- Tenacity and a collaborative, proactive mindset; proven ability to work autonomously through ambiguity and cross-functionally with sales, product, and leadership.
