Paytient

Senior Lifecycle Marketing Manager

Paytient

full-time

Posted on:

Location Type: Remote

Location: Remote • Montana • 🇺🇸 United States

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Establish & Lead the CRO Program: Partner with Marketing teammates to design, build, and scale our comprehensive A/B and multivariate testing program with a critical focus on landing pages and primary conversion points. Define success metrics, lead cross-functional conversations, and manage the tools necessary to unlock significant user acquisition and conversion growth.
  • Drive Full-Funnel Strategy & Execution: Lead the strategic vision and execution across key milestones in the customer lifecycle, including designing dynamic, multi-touch segmentation and implementing lead-scoring models that power growth throughout the funnel.
  • Partner on Product Growth & Utilization: Serve as the key marketing liaison with Product and PMM teams. Launch and drive adoption for new features and develop campaigns to increase product utilization goals.
  • Define the Operational Data Strategy: Partner with senior leadership to define the critical role of data in our operational strategy. Architect the segmentation and data models used for execution.
  • Analyze & Optimize Performance: Establish and monitor full funnel KPIs in partnership with Marketing and cross-functional groups. Build dashboards and deliver regular reports to leadership on program performance and cohort analysis.
  • Lead Transformational Initiatives: Architect and build our future-state workflows and systems to support full-funnel growth, including leading complex projects such as implementing new technologies and mastering audience data.

Requirements

  • 7+ years of progressive experience in Lifecycle Marketing or Marketing Operations, with a clear track record of hands-on execution to strategic program and systems design.
  • Expert-level proficiency in architecting and scaling programs within a major Marketing Automation Platform (MAP) like Iterable, HubSpot, Marketo, or Braze. Significant hands-on experience is required—you must know how to build campaigns flawlessly to design a scalable system for others.
  • Proven track record of successfully building and managing a Conversion Rate Optimization (CRO) or landing page testing program, including tool selection and implementation.
  • Deep technical and analytical skills. Comfortable with data models, system integrations, and APIs. Can dig into data, find the 'why,' and tell a compelling story with it. Proficient in building reporting in data visualization tools (e.g., Looker, Tableau).
  • Thrive on designing scalable systems and solving complex, ambiguous problems. Can set the vision and lead the technical execution of major, cross-functional projects.
  • Functional experience using HTML and CSS in a visual development environment.
Benefits
  • Medical, dental and vision insurance
  • $4,300 annual HSA contribution
  • Paytient Health Payment Account (HPA)
  • Monthly lifestyle spending stipend
  • 5 weeks of annual PTO
  • 401k plan access with a 4% employer match
  • Up to 16 weeks of fully-paid parental leave
  • Stock options in Paytient
  • ...and more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Lifecycle MarketingMarketing OperationsConversion Rate OptimizationA/B testingData modelsSystem integrationsAPIsHTMLCSSData visualization
Soft skills
LeadershipStrategic visionAnalytical skillsProblem-solvingCross-functional collaborationCommunicationProject managementData storytellingAdaptabilityExecution