Marketing Operations

• Monitor data integrity across marketing and sales systems.
• Support lead routing and enrichment workflows.
• Maintain segmentation lists for campaigns, ABM plays, and reporting.
• Track and report on campaign engagement and impact.
• Implement and integrate technical solutions across marketing and sales tech stacks (CRM, MAP, analytics tools).
• Develop and manage API connections between platforms for seamless data flow and automation.
• Leverage AI and LLM-powered tools for data enrichment, personalization, and campaign optimization.
• Maintain and update target account lists in ABM platforms.
• Enrich account and contact data with firmographics, technographics, and intent signals.
• Build and launch multi-touch ABM campaigns (email nurtures, display, LinkedIn, retargeting).
• Coordinate ad creative, copy, and personalization with content/design teams.
• Create personalized landing pages or microsites for specific accounts or industries.
• Track ABM campaign engagement, account progression, and pipeline impact.
• Experiment with AI-driven segmentation, personalization, and content generation to scale ABM programs.
• Launch, monitor, and manage paid media campaigns on paid media platforms.
• Report on campaign results, budget pacing, and optimization opportunities.
• Optimize campaigns continuously by adjusting targeting, bids, budgets, and creative based on KPIs such as CTR, CPL, and conversion rates.
• Proactively identify new paid media opportunities, including untapped audience segments, channels, or ad formats.
• Collaborate with design and content teams to iterate on creative assets and messaging for better ad performance.
• Incorporate AI-based predictive analytics and audience modeling to improve targeting and ROI.

Campaign and Marketing Operations Manager

Marketing Automation Specialist – Marketo Experience

Marketing Operations Strategist

Marketing Operations Manager

Marketing Technology Manager

Associate Marketing Operations Specialist