Paystone

Campaign and Marketing Operations Manager

Paystone

full-time

Posted on:

Location Type: Remote

Location: Remote • 💃 Anywhere in Latin America

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Job Level

Mid-LevelSenior

About the role

  • Monitor data integrity across marketing and sales systems.
  • Support lead routing and enrichment workflows.
  • Maintain segmentation lists for campaigns, ABM plays, and reporting.
  • Track and report on campaign engagement and impact.
  • Implement and integrate technical solutions across marketing and sales tech stacks (CRM, MAP, analytics tools).
  • Develop and manage API connections between platforms for seamless data flow and automation.
  • Leverage AI and LLM-powered tools for data enrichment, personalization, and campaign optimization.
  • Maintain and update target account lists in ABM platforms.
  • Enrich account and contact data with firmographics, technographics, and intent signals.
  • Build and launch multi-touch ABM campaigns (email nurtures, display, LinkedIn, retargeting).
  • Coordinate ad creative, copy, and personalization with content/design teams.
  • Create personalized landing pages or microsites for specific accounts or industries.
  • Track ABM campaign engagement, account progression, and pipeline impact.
  • Experiment with AI-driven segmentation, personalization, and content generation to scale ABM programs.
  • Launch, monitor, and manage paid media campaigns on paid media platforms.
  • Report on campaign results, budget pacing, and optimization opportunities.
  • Optimize campaigns continuously by adjusting targeting, bids, budgets, and creative based on KPIs such as CTR, CPL, and conversion rates.
  • Proactively identify new paid media opportunities, including untapped audience segments, channels, or ad formats.
  • Collaborate with design and content teams to iterate on creative assets and messaging for better ad performance.
  • Incorporate AI-based predictive analytics and audience modeling to improve targeting and ROI.

Requirements

  • 3–5 years of B2B marketing experience, ideally in marketing operations, ABM, or demand generation.
  • Proven ability to manage multiple projects with tight deadlines while maintaining attention to detail.
  • Strong analytical mindset with proficiency in spreadsheets, dashboards, and performance reporting.
  • Hands-on experience with marketing and sales platforms (HubSpot, Marketo, Salesforce) and ability to work with diverse data sources (analytics, intent data, enrichment tools).
  • Experience with paid media campaign setup and optimization (Google Ads, Meta Ads, LinkedIn, etc.).
  • Familiarity with web personalization, A/B testing, and conversion rate optimization tools.
  • Proficient in marketing automation and workflow tools such as Zapier and data enrichment platforms.
  • Experience implementing AI/LLM-powered solutions for marketing operations and personalization.
  • Track record of marketing tech stack integration, including API-based data connections between platforms.
  • Hands-on experience with ABM platforms (e.g., Demandbase, 6sense, Terminus) and account journey tracking.
  • Ability to build advanced reporting dashboards and apply attribution modeling to measure pipeline impact.
  • Strong collaboration skills with experience working across sales, design, and content teams.
Benefits
  • Compensation tied to market data
  • Flexible Time-off
  • We’re committed to career development
  • Work from home

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingmarketing operationsaccount-based marketing (ABM)demand generationdata enrichmentcampaign optimizationAPI connectionsA/B testingconversion rate optimizationattribution modeling
Soft skills
analytical mindsetattention to detailproject managementcollaborationcommunication