Paystone

Partner Marketing Manager

Paystone

full-time

Posted on:

Origin:  • 🇲🇽 Mexico

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Job Level

Mid-LevelSenior

About the role

  • Drive demand generation : Execute lead generation campaigns across internal and partner channels—social, blogs, podcasts, events, webinars, livestreams, and beyond. Build scalable strategies : Develop co-marketing initiatives with major partners to showcase the power of reputation marketing and customer-driven growth. Activate communities : Drive brand awareness and engagement within partner user groups and online communities. Own GTM initiatives : Manage launches of new integrations, partner programs, and ecosystem campaigns, keeping our brands top of mind. Enable partner sales teams : Equip partner relationship managers with the tools they need to deliver compelling communications, training, and enablement content for partner reps and independent sales organizations. Maximize visibility : Identify and lead our brands’ presence at exhibitions, trade shows, and sponsorship opportunities. Measure and optimize : Set KPIs, track performance, and continuously refine campaigns for greater impact. Lead with influence : Mentor and grow the partner marketing team, ensuring alignment with company goals and cross-functional success.

Requirements

  • Education : Bachelor’s degree in Marketing, Business, Communications, or related field required. Experience : 5+ years in marketing, including at least 2 years in partner or channel marketing roles. 1+ years working in B2B SaaS organizations. Core Skills : You’re a seasoned marketing generalist —you’re comfortable wearing many hats and have hands-on experience across content formats like blogs, email, video, and more. Proven expertise in partner/channel marketing is an asset—including co-marketing, co-selling, and partner acquisition campaigns. Skilled in planning and activating events, tradeshows, webinars, and community engagement . Excellent project management skills, ability to keep initiatives on track, align stakeholders, and move ideas from concept to execution. Familiarity with marketing automation, CRMs (e.g., HubSpot, Salesforce), and analytics tools . Leadership & Collaboration : Experience collaborating cross-functionally with marketing, sales, partnerships, and product teams. Strong relationship-building skills to influence internal stakeholders and external partners. People leadership experience—coaching and supporting team growth is an asset. Personal Attributes : Data-driven and creative thinker who’s not afraid to test new approaches. Confident and discerning — you know how to prioritize, push back when needed, and say “no” in service of the bigger picture. Adaptable and resilient in fast-paced SaaS environments. Excellent communication and storytelling skills—clear, concise, and persuasive. Curious, humble, and growth-minded, with a focus on driving impact over ego.