Product Marketing and Communications Specialist
Accelerated Focus
Job Level
Mid-LevelSenior
About the role
- Execute lead generation campaigns across internal and partner channels—social, blogs, podcasts, events, webinars, livestreams, and beyond.
- Develop co-marketing initiatives with major partners to showcase reputation marketing and customer-driven growth.
- Drive brand awareness and engagement within partner user groups and online communities.
- Manage launches of new integrations, partner programs, and ecosystem campaigns.
- Equip partner relationship managers with communications, training, and enablement content for partner reps and independent sales organizations.
- Identify and lead brands’ presence at exhibitions, trade shows, and sponsorship opportunities.
- Set KPIs, track performance, and continuously refine campaigns.
- Mentor and grow the partner marketing team and ensure cross-functional alignment.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field required.
- 5+ years in marketing, including at least 2 years in partner or channel marketing roles.
- 1+ years working in B2B SaaS organizations.
- Hands-on experience across content formats like blogs, email, video, and more.
- Proven expertise in partner/channel marketing (co-marketing, co-selling, partner acquisition) is an asset.
- Skilled in planning and activating events, tradeshows, webinars, and community engagement.
- Excellent project management skills.
- Familiarity with marketing automation, CRMs (e.g., HubSpot, Salesforce), and analytics tools.
- Experience collaborating cross-functionally with marketing, sales, partnerships, and product teams.
- People leadership experience is an asset.
- Excellent communication and storytelling skills.
- Curious, humble, and growth-minded.
