Content Marketing Manager

Payscale

Content Marketing Manager at Payscale focusing on content development and project coordination for B2B marketing initiatives. Leveraging AI tools and collaboration to create impactful industry content.

Posted 6/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,400 - $135,600 per yearWebsite

About the role

Key responsibilities & impact

Write and produce strategic content — whitepapers, guides, templates, expert briefs —that support nurture sequences and demand generation across the funnel
Develop derivative content from cornerstone assets like proprietary research reports, making insights accessible, campaign-relevant, and tailored to different audience segments
Weave customer evidence, third-party validation, and real-world use cases into content to strengthen credibility and resonance (case studies are owned by a separate function; your role is to incorporate and reference that evidence strategically)
Write social copy to inform and support Payscale’s social media team’s publishing cadence on channels like LinkedIn
Contribute weekly to the Payscale blog with an eye toward SEO, AEO, and GEO best practices
Write and manage landing page copy for gated and ungated content assets on the Payscale website
Partner with marketing operations and the website team to manage the publication process end-to-end
Publish finalized content to Seismic and maintain content organization so sales and enablement teams can find and use it effectively
Manage content projects in Asana using templates, automation, workback schedules, and structured handoffs to keep cross-functional work on track
Help establish and refine AI-assisted workflows and governance practices that embed quality, consistency, and efficiency into everyday content production
Contribute to shared measurement of content performance, including velocity, blog traffic, form-fills, MQLs, influenced pipeline, and brand visibility in AEO/GEO

Requirements

What you’ll need

Bachelor’s degree in communications, English, literature, marketing, or equivalent professional experience
5+ years of experience in market-facing content development and project coordination in a B2B environment
Demonstrated ability to manage multiple concurrent content projects with workback schedules and editorial deadlines, delivering roughly 2-4 pieces per week (more if they are blog posts, fewer if you have a whitepaper or other long-form content)
Strong writing skills across formats — long-form, short-form, and conversion-focused copy — with a clean, professional editorial voice
Working knowledge of AP style or demonstrated adherence to an editorial style guide
Solid understanding of SEO, AEO, and GEO principles and how they inform content strategy
Practical experience using AI tools (such as Claude) for research, content development, and workflow automation — paired with strong editorial judgment and a commitment to accuracy and impact over output volume
Collaborative and resilient, with a bias toward action and a willingness to build rather than just execute

Benefits

Comp & perks

Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
14 Paid Company Holidays, includes 2 floating holidays (you choose!)
A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
Unlimited infertility coverage benefits through our medical plans
Additional supplemental health benefits offered to you and your family
401(k) retirement program with a fully vested immediate company match
16 weeks of paid parental leave for birthing and non-birthing parents
Health Savings Account (HSA) options and company contributions each pay period
Flexible Spending Account (FSA) options for pre-tax employee allocations
Annual remote work stipend to be used on wellness or home office equipment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content developmentproject coordinationwritingSEOAEOGEOeditorial judgmentcontent strategyworkflow automationmarket-facing content

Soft Skills

collaborativeresilientbias toward actionability to manage multiple projectsstrong editorial voice