Paysafe

Paid Search Specialist

Paysafe

full-time

Posted on:

Location Type: Hybrid

Location: Dublin • Ireland

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Tech Stack

Tableau

About the role

  • Assist our Paid Social Manager in the day-to-day management and optimisation of Paid Social activity globally for our B2B brands, primarily Paysafe and Leaders Merchant Services
  • Drive new customer acquisition, lead generation, and brand consideration by continually testing new strategies and identifying innovative opportunities to improve campaign performance
  • Lead end-to-end campaign execution including audience building, creative deployment, optimisation, and reporting across Meta platforms, while expanding into LinkedIn, X, TikTok, and other relevant social environments
  • Closely monitor channel performance and deliver detailed forecasts, analysis, and insights to key business stakeholders, including senior management
  • Work closely with the segment marketing team to ensure integrated and aligned full-funnel marketing activity
  • Partner with Sales, Analytics, and Web teams to optimise the consumer journey through continuous testing of creative, messaging, formats, and landing experiences
  • Serve as an embedded channel expert within the wider business, ensuring Paid Social is represented across major campaigns, initiatives, and cross-functional brie

Requirements

  • Educational background in Marketing, Business, Digital Media, or a related field; or additional relevant experience in lieu of education.
  • 2 years of demonstrable experience managing large-scale or multi-market Paid Social campaigns, ideally across both direct response and brand-building objectives
  • Deep understanding of Meta Ads Manager, with additional hands-on experience in one or more platforms such as LinkedIn Campaign Manager, TikTok Ads Manager, X Ads, and Pinterest Ads
  • Ability to use tracking and measurement tools including Google Analytics 360 and Google Tag Manager 360
  • Experience working with both web and mobile app campaigns
  • Strong proficiency in data visualisation and reporting tools such as Microsoft Excel and Looker Studio; Tableau or Power BI experience desirable
  • Ability to easily identify performance trends and provide clear, actionable insights to optimise Paid Social activity.
Benefits
  • Enjoy free breakfast available for you to better your mornings
  • You decide what your holiday looks like with the option to buy or sell your holiday and carry over up to 5 days into the next year.
  • Don’t want to use up all your holiday days? Take advantage of the opportunity to work abroad up to 2 weeks in the year from any location (subject to HR approval)
  • Private health insurance (pre-existing conditions are included, Fertility cover & Travel cover), income protection, life assurance and more.
  • Spend time with those important to you with our enhanced paid family policies.
  • Test our products Skrill, Neteller and Paysafe Card. Upon joining we will award you £50 into each wallet.
  • Kickstart your weekend early with our summer hours during the months of June, July and August with a 3pm finish every Friday.
  • Join our six employee-led equality communities and help foster a workplace that celebrates diversity and create opportunities to collaborate and learn.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid Social managementcampaign optimisationaudience buildingcreative deploymentdata visualisationreportingperformance analysislead generationcustomer acquisitionmulti-market campaign management
Soft Skills
communicationcollaborationanalytical thinkingproblem-solvingstrategic thinking