Paysafe

Director, AI-Driven Customer Engagement Marketing

Paysafe

full-time

Posted on:

Location Type: Hybrid

Location: London • Florida • United States

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Job Level

Lead

Tech Stack

CloudOracle

About the role

  • Oversee the Marketing Customer Engagement team across all consumer and B2B brands within the Paysafe portfolio
  • Champion best-in-class practices, marketing automation, and AI-powered personalization
  • Collaborate closely with MarTech, Product, Analytics, Creative, and Marketing teams to deliver impactful strategies
  • Lead the integration of AI technologies into marketing automation frameworks, ensuring scalability and measurable impact
  • Define KPIs and success metrics, using AI-powered analytics to provide actionable insights and strategic recommendations to senior leadership
  • Build and lead a high-performing global team, mentoring senior managers and fostering a culture of innovation, accountability, and excellence

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience in lieu of education)
  • 5+ years of Salesforce Data360 (Previously Data Cloud) experience from strategy to implementation and measurement
  • 7+ years of experience in customer engagement, lifecycle marketing, or marketing automation
  • 3+ years of proven leadership experience, including setting strategy and driving execution for engagement or lifecycle marketing teams
  • Proven experience utilizing AI technology for marketing automation
  • Hands-on expertise with enterprise engagement platforms such as Salesforce Marketing Cloud/Pardot, Oracle Responsys, or similar
  • Demonstrated success implementing AI-driven engagement initiatives, including predictive lead scoring, personalization, automated content, and journey optimization
  • Deep understanding of data structures, segmentation, scoring models, and multi-channel lifecycle strategies across email, push, and SMS
  • Strong analytical skills, with experience interpreting complex behavioral and engagement data to generate actionable insights
  • Excellent stakeholder management and influencing skills
  • Experience managing global campaigns across multiple markets and diverse customer segments
  • Exceptional project management capabilities
Benefits
  • Flexible working hours
  • Option to buy or sell your holiday
  • Carry over up to 5 days into the next year
  • Free breakfast, fresh fruit and snacks
  • Dedicated wellbeing room
  • Products testing for Skrill and Neteller (£50 into each wallet)
  • Four paid charity days
  • Summer hours with a 3pm finish every Friday
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Salesforce Data360customer engagementlifecycle marketingmarketing automationAI technologypredictive lead scoringpersonalizationautomated contentjourney optimizationdata structures
Soft Skills
leadershipmentoringstakeholder managementinfluencingproject managementstrategic thinkinganalytical skillsinnovationaccountabilityexcellence