Regional Marketing Manager
PayProp United Kingdom
full-time
Posted on:
Location Type: Hybrid
Location: Stellenbosch • South Africa
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About the role
- Delivering on the Field Marketing plan for the South African market across our key solution suite, working in collaboration with the wider global marketing team to ensure consistency and alignment across global and field marketing plans.
- Generating high-quality cross sell leads for our sales team for PayProp by executing on tactical marketing campaigns,
- Collaborating with the Heads of Sales on Account Based Marketing-specific campaigns to drive account expansion into our mid and enterprise market,
- Drive ROI performance with the wider CSM & sales team to optimise Events & Sponsorships plans,
- Working closely with the sales team to develop and optimise enablement collateral designed to communicate our PayProp value proposition and how it relates to each solution,
- Working closely with the Product Marketing team to align Go-To-Market campaigns with Field Marketing demand generation activities,
- Execute on field marketing campaigns, localising content from Global campaigns to support the Global marketing plans,
- Report on overall lead performance for the region to relevant stakeholders on a monthly and quarterly basis
- Test and track your campaigns performance and evaluate ROI for management reporting,
- Manage the Field Marketing budget, reporting on budget vs actuals to the Director of Marketing Operations & Campaigns.
Requirements
- At least 8 years’ experience working in the demand-generation marketing space
- Previous experience executing automated marketing campaigns using sales software / CRM (e.g. Hubspot)
- Passionate about technology and how it can provide great customer service
- Excellent communications skills to a variety of technical and non-technical stakeholders
- High skill with computers, new technology and evolving digital/social media
- Ability to think conceptually and analytically on problems and issues, identify and present recommendations in a simple and compelling manner
- Proven success in generating leads and driving them down the marketing and sales funnel
- Experience using desktop publishing and digital marketing tools like Adobe Creative Cloud, Webflow, Google Analytics, Google Adwords etc
- Working in an agile business environment
- An understanding of or experience marketing SaaS products
- Knowledge of the property management business.
Benefits
- Flexible Working Policy
- Opportunity for personal growth
- Chance to make a difference
- Inclusive and diverse work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generation marketingautomated marketing campaignslead generationaccount based marketingROI performance analysiscontent localizationcampaign performance trackingbudget managementSaaS marketingdigital marketing
Soft Skills
communication skillsanalytical thinkingconceptual thinkingcollaborationproblem-solvingcustomer service orientationstakeholder managementadaptabilitycreativitystrategic thinking