PayJoy

Senior Marketing Manager

PayJoy

full-time

Posted on:

Location Type: Hybrid

Location: Mexico City • Mexico

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Job Level

Senior

About the role

  • Develop and execute marketing strategy for Mexico, with end to end budget ownership and accountability for vintage gross margin against marketing investment.
  • Drive in-store marketing across retail network with thousands of points of sale, including
  • Align on joint marketing strategies with B2B retail partners and OEMs
  • Ensure coherent brand and messages throughout the customer journey
  • Co-ordinate with suppliers and field force sales team to ensure high coverage of quality materials at all points of sale
  • Drive growth through seasonal and always on marketing
  • Ensure strong local brand identity in PR and customer campaigns. Invest to develop local brand identity and appropriate positioning in B2C and B2B2C marketing
  • Drive B2C business through B2C retail channel and digital campaigns to drive customer acquisition and retention
  • Partner with the Country Manager and Head of Sales to implement and scale new go-to-market business model (new channels, new products, etc).

Requirements

  • Bachelor's degree marketing, communication, advertising, or studying in a field related to data analysis.
  • 4+ years of experience with paid and retention marketing, as well as digital marketing, in consumer electronics and/or fintech industries. Experience serving underbanked customers is a plus.
  • Track record of results in trade marketing, branding, and media expertise, with a strong bias for action
  • Experience delivering commercial KPIs e.g. customer lifetime value, CAC, ROI, etc.
  • Familiarity with Public Relation strategy
  • Highly organized, self-motivated and able to work independently.
  • Comfortable working across diverse subject areas and a fast learner.
Benefits
  • 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
  • Life insurance.
  • Phone finance, Headphone, home office equipment and wellnes perks.
  • 30 days of Christmas bonus
  • 20 days paid Vacation
  • 50% Vacation premium
  • 13% Saving funds
  • $2,000 MXN monthly grocery coupons
  • $2,000 USD annual Co-working Travel perk
  • $2,000 USD annual Professional Development perk
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategybudget managementB2B marketingB2C marketingdigital marketingtrade marketingbrandingmedia expertisecustomer acquisitioncustomer retention
Soft Skills
organizational skillsself-motivationindependencecommunicationcollaborationfast learnerbias for action
Certifications
Bachelor's degree in marketingBachelor's degree in communicationBachelor's degree in advertisingBachelor's degree in data analysis