PayJoy

Marketing Analyst

PayJoy

full-time

Posted on:

Location Type: Hybrid

Location: Mexico City • 🇲🇽 Mexico

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Job Level

JuniorMid-Level

Tech Stack

SQL

About the role

  • Support the detection and tracking of issues, bugs, customer pain points, and operational gaps that impact marketing performance or user experience.
  • Provide data-driven recommendations to guide the prioritization of marketing improvements and cross-functional initiatives.
  • Conduct user, market, and performance research, synthesizing insights from dashboards, customer feedback, surveys, and experiments (A/B tests).
  • Analyze customer behavior and operational processes, identifying opportunities to streamline communication and improve customer understanding.
  • Assist in initiatives aimed at reducing card declines, providing analytical support and insights for the Fraud, Risk, and Marketing teams.
  • Prepare reports, dashboards, and performance summaries to support decision-making for the Marketing Manager and leadership.
  • Collaborate closely with Product, CX, Insights, and Risk teams, ensuring alignment and visibility on customer trends and issues.
  • Maintain updated FAQs on the app and website for all products and countries.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Data Analysis, Economics, or a related field.
  • 2–4 years of experience in Marketing Analytics, Growth, CRM, or Business Intelligence.
  • Strong analytical skills with experience using BI tools, building dashboards, monitoring KPIs, and performing funnel analysis.
  • Ability to translate data into actionable insights to support marketing strategies and decision-making.
  • Familiarity with marketing funnels, customer segmentation, lifecycle marketing, and experimentation methodologies.
  • Experience with CRM platforms, marketing automation tools, Zendesk, and chatbot solutions.
  • Intermediate SQL skills, including joins, basic CTEs, case when, aggregations, and table manipulation.
  • Excellent communication skills and the ability to collaborate effectively in cross-functional environments.
Benefits
  • 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
  • Life insurance.
  • Phone finance, Headphone, home office equipment and wellnes perks.
  • 30 days of Christmas bonus
  • 20 days paid Vacation
  • 50% Vacation premium
  • 13% Saving funds
  • $2,000 MXN monthly grocery coupons
  • $2,000 USD annual Co-working Travel perk
  • $2,000 USD annual Professional Development perk

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Marketing AnalyticsData AnalysisBusiness IntelligenceSQLDashboard BuildingKPI MonitoringFunnel AnalysisCustomer SegmentationLifecycle MarketingExperimentation Methodologies
Soft skills
Analytical SkillsCommunication SkillsCollaborationProblem SolvingData Translation