PayJoy

Senior Marketing Analytics Analyst

PayJoy

full-time

Posted on:

Location Type: Hybrid

Location: Mexico City • 🇲🇽 Mexico

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Job Level

Senior

Tech Stack

PythonSQLTableau

About the role

  • The Marketing Analytics Senior Analyst plays a key role in enabling data-driven decision-making across the Marketing organization.
  • This position is responsible for building, maintaining, and enhancing analytical reports and dashboards that track key marketing KPIs and performance trends for senior leadership.
  • In addition to reporting, this role will partner closely with the Marketing Analytics Senior Manager to develop predictive and statistical models that enhance customer targeting, improve campaign efficiency, and optimize marketing investment through Media Mix Modeling (MMM) and budget allocation analyses.
  • This position is ideal for someone with strong analytical rigor, curiosity about customer behavior, and the ability to translate complex data into actionable business insights.

Requirements

  • Bachelor’s degree in Statistics, Economics, Data Science, Marketing Analytics, or related field (Master’s preferred).
  • 3–5 years of experience in marketing analytics, business intelligence, or data science roles.
  • Strong proficiency in SQL, Python for data manipulation and modeling.
  • Experience using data visualization tools such as Tableau, Looker, Mode, or Hex for dashboard development.
  • Solid understanding of marketing measurement frameworks, including attribution, funnel metrics, ROI, and customer lifetime value (CLV).
  • Experience in predictive modeling (e.g., regression, decision trees, clustering, time series).
  • Familiarity with Media Mix Modeling (MMM) and marketing budget optimization techniques is a strong plus.
  • Comfortable working with large data sets from sources like Google Analytics, Meta Ads, CRM platforms, and CDPs.
  • Excellent data storytelling and visualization skills—able to simplify complex results for executive audiences.
  • Exceptional analytical and critical-thinking abilities, with strong attention to detail.
  • Effective communicator who can translate analytics into actionable strategies.
Benefits
  • 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
  • Life insurance.
  • Phone finance, Headphone, home office equipment and wellnes perks.
  • 30 days of Christmas bonus
  • 20 days paid Vacation
  • 50% Vacation premium
  • 13% Saving funds
  • $2,000 MXN monthly grocery coupons
  • $2,000 MXN monthly restaurant coupons
  • $2,000 USD annual Co-working Travel perk
  • $2,000 USD annual Professional Development perk

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SQLPythondata visualizationpredictive modelingregressiondecision treesclusteringtime seriesMedia Mix Modelingmarketing measurement frameworks
Soft skills
analytical rigorcuriositydata storytellingcritical-thinkingattention to detaileffective communicationactionable insightscollaborationproblem-solvingstrategic thinking