Senior Sales Development Representative

PayByPhone

Senior SDR prospecting government and public-sector accounts for PayByPhone’s mobile parking payments. Building qualified pipeline through outbound campaigns, Salesforce, and targeted market research.

Posted 8/21/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$80,000 - CA$85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lead generation, prospecting, and sales development, with proficiency in Salesforce and analytics tools. Capable of creating targeted campaigns and reports while maintaining data integrity and collaborating with sales teams.

Highest-signal resume keywords

Salesforce ProficiencyLead GenerationOutbound Calling ExperienceMarket Research SkillsSales Engagement Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales DevelopmentData AnalysisReport GenerationProspecting CampaignsKPI ReportingAccount ManagementCustomer ServiceSales StrategyEmail OutreachPhone Outreach

Soft Skills

Communication SkillsOrganizational SkillsAdaptabilityCollaborationCreative Problem Solving

Tools & Technologies

SalesforceGovspendPower BIExcelPowerPointWordAI-Powered Prospecting Tools

Industry Keywords

Public Sector ProcurementGovernment AccountsCommercial SalesFast-Paced EnvironmentSoftware/Tech Environment

About the role

Key responsibilities & impact

Qualify inbound sales inquiries and determine next steps and resources
Schedule meetings and hand off qualified prospects to appropriate sales team members
Retain prospects and work to close business when appropriate
Nurture opportunities in “fly over” markets to close when appropriate
Create targeted prospecting campaigns through phone and email outreach
Document and maintain prospect status, data integrity, and interaction records in Salesforce
Partner with Regional Sales Directors to develop prospect-targeting strategies
Create reports and dashboards visualizing Commercial team activity
Report monthly on KPIs regarding the new business pipeline
Continuously improve the lead-generation process and Commercial team reports
Conduct targeted market research and document findings in Salesforce
Complete Commercial Team special projects as assigned by the Director of Sales
Use Salesforce, Govspend, AI-powered prospecting tools, and other tools to build targeted account and contact lists and run outbound campaigns
Maintain a disciplined prospecting cadence across phone, email, and social channels
Align with Regional Sales Directors on target accounts, messaging, and territory priorities
Find creative ways to generate and book qualified meetings beyond standard call and email outreach

Requirements

What you’ll need

3+ years' experience in sales, sales development, marketing, account management, or customer service
Experience in a fast-paced, rapidly changing environment
Experience with high-volume outbound calling and emailing
Able to gather and synthesize information accurately and quickly from multiple sources, including for reports
Proficient in Excel, PowerPoint, Word, and advanced Google research skills
Proven ability to learn new software quickly
Prior experience with Salesforce or another CRM
Experience generating Salesforce reports is an asset
Prior experience with Power BI or other analytics tools is an asset
Experience with sales engagement/prospecting platforms such as Govspend and AI-powered tools is an asset
Experience prospecting into government or public sector accounts is strongly preferred
Familiarity with government/public sector procurement processes is an asset
Experience in a similar software/tech environment highly regarded
Experience in parking is an asset but not required
Post-secondary degree is an asset but not required

Benefits

Comp & perks

Retirement Savings Program: Access to our retirement savings program (RRSP for Canada / 401(k) for U.S.-based employees)
All permanent full-time employees start with 4 weeks of vacation per year
Up to 15 days of work from anywhere subject to management and IT Security approval
5 personal days annually, in addition to paid sick days
Comprehensive medical & dental coverage
Employee Assistance Program (EAP)
Opportunities for professional development, continuous learning, and career progression