
Events Marketing Manager
Payabli
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • United States
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About the role
- Own and execute Payabli's annual events calendar, including industry conferences, trade shows, partner events, sponsored speaking engagements and proprietary hosted experiences
- Develop event strategies aligned with marketing goals, identifying the right mix of third-party and first-party events to maximize brand visibility and pipeline generation
- Manage all event logistics from start to finish, including venue selection, vendor management, speaker coordination, attendee experience design, and post-event follow-up
- Research, evaluate, and recommend which industry conferences and trade shows Payabli should sponsor or attend based on target audience alignment and ROI potential
- Collaborate with sales leadership to develop pre-show prospecting plans that identify key targets and coordinate booth strategy to maximize qualified conversations
- Design engaging booth experiences and coordinate all logistics including booth design, collateral, demos, and staffing schedules
- Implement post-show follow-up strategies that ensure timely lead qualification and sales handoff
- Plan and manage Payabli's annual customer conference, creating an elevated experience that showcases our platform, celebrates customer success, and drives community building
- Organize and execute quarterly hosted dinners and executive roundtables with key prospects and customers in target markets
- Develop content programming for hosted events, including panel discussions, keynote presentations, and networking opportunities that deliver value to attendees
- Track and report on event performance metrics including attendance, lead generation, pipeline influence, and ROI to continuously optimize event strategy
- Partner closely with sales, product, and customer success teams to ensure events support broader business objectives and create seamless attendee experiences
- Manage event budget allocation across all activities, negotiating vendor contracts and ensuring cost-effective execution
- Create comprehensive post-event materials including attendee surveys, follow-up communications, and social media content to extend event impact
Requirements
- 4-6 years of experience in B2B events marketing, preferably in fintech, B2B SaaS, or technology sectors
- Proven track record planning and executing corporate events, industry conferences, and executive engagement programs
- Experience managing event budgets of $500K+ annually with demonstrated ROI
- Strong project management skills with ability to juggle multiple events simultaneously while maintaining attention to detail
- Excellent vendor negotiation and relationship management capabilities
- Proficiency with event management platforms, registration systems, and marketing automation tools
- Ability to travel 30-40% for event execution and site visits
Benefits
- Comprehensive health, dental, and vision benefits
- Flexible work environment (hybrid in Miami or fully remote)
- Professional development opportunities
- Collaborative, growth-oriented culture with leadership accessibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event planningevent logistics managementbudget managementvendor negotiationlead generationROI analysiscontent programmingproject managementattendee experience designpipeline generation
Soft Skills
attention to detailcollaborationcommunicationrelationship managementstrategic thinkingproblem-solvingorganizational skillstime managementcreativityadaptability