Pavilion

Demand Generation Manager

Pavilion

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $115,000 - $130,000 per year

About the role

  • Own the member acquisition strategy and execution
  • Develop integrated campaign strategies that leverage multiple channels (digital, events, community, partnerships, referrals) to drive awareness and conversion
  • Build and manage the demand generation budget, ensuring efficient CAC and strong ROI across programs
  • Collaborate with Sales and Member Experience teams to define ideal member profiles and qualification criteria
  • Create testing roadmaps to continuously optimize conversion rates across the funnel
  • Design and execute multi-touch campaigns targeting key personas (CROs, VPs of Sales, customer success leaders, marketing executives, etc.)
  • Manage campaign calendars and cross-functional execution across Content, Design, Events, and Digital teams
  • Oversee paid media strategy and execution (LinkedIn, Google, display, retargeting, etc.)
  • Build email nurture programs that educate prospects on Pavilion's value and move them toward membership
  • Leverage Pavilion's existing member community as a growth engine through referral programs, member stories, and advocacy initiatives
  • Partner with Events and Chapter teams to use experiences (virtual events, chapter previews, flagship conferences) as conversion moments
  • Monitor and optimize conversion rates at each funnel stage
  • Create closed-loop reporting with Sales to track campaign influence and member source attribution
  • Build dashboards to track demand gen performance: pipeline generated, CAC by channel, conversion rates, campaign ROI
  • Conduct regular campaign post-mortems and share learnings across Marketing
  • Analyze member acquisition data to identify trends, opportunities, and areas for improvement
  • Test and optimize messaging, offers, landing pages, and CTAs to improve performance
  • Provide regular reporting to leadership on pipeline health and forecast
  • Partner with Sales to ensure lead quality, provide feedback loops, and align on target accounts.
  • Work with Product Marketing to translate member value propositions into compelling campaign narratives.
  • Collaborate with Content Marketing to develop assets (guides, webinars, tools) that support demand gen campaigns.
  • Coordinate with Brand and Creative teams on campaign design and asset development.
  • Align with Member Experience on onboarding and early member journey to improve conversion and retention.

Requirements

  • 5-7+ years of demand generation, growth marketing, or integrated campaign experience
  • Proven track record of making a meaningful contribution to pipeline and revenue targets
  • Experience with membership, community, or subscription business models strongly preferred
  • Deep expertise in digital marketing channels: paid social, SEM, email, content syndication, webinars
  • Hands-on experience with marketing automation (HubSpot) and CRM systems (Salesforce)
  • Strong analytical skills with ability to translate data into strategy and action.
  • Familiarity with community-led growth and advocacy program development preferred.
  • Knowledge of attribution modeling and multi-touch attribution preferred.
Benefits
  • The opportunity to shape the future of Pavilion’s member experience and community programs.
  • A collaborative and supportive work environment with a passionate team.
  • A role where your contributions will directly impact thousands of professionals and their careers.
  • Pavilion is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from candidates of all backgrounds.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationgrowth marketingintegrated campaigndigital marketingattribution modelingmulti-touch attributioncampaign optimizationemail marketingcontent syndicationwebinars
Soft skills
analytical skillscollaborationcommunicationstrategic thinkingleadershipproblem-solvingcreativityadaptabilityproject managementdata-driven decision making