Marketing

• Develop & Execute National Marketing Strategies
• Build and implement strategic marketing plans that elevate visibility for Pave America National Services, America Sports Construction, and Pave America Utilities Division.
• Ensure marketing initiatives align with national business goals, brand standards, and long-term growth objectives.
• Partner with divisional leaders to understand service offerings, client needs, and opportunities for expansion.
• Manage Multi-Channel National Campaigns
• Lead digital, email, and traditional marketing efforts to generate demand for national divisions.
• Oversee the development and execution of integrated campaigns that support brand recognition and lead generation nationwide.
• Work with external marketing agencies to optimize campaign performance and uphold brand integrity.
• Support National Sales Team
• Provide tailored marketing materials, playbooks, and sales enablement resources for local offices and national service teams.
• Create custom presentations, brochures, case studies, and pitch materials for large-scale national and multi-regional opportunities.
• Analyze Market Trends & Industry Insights
• Conduct national-level market research to identify new growth opportunities across all divisions.
• Monitor industry trends in paving, sports construction, and utilities to inform strategic direction.
• Evaluate competitive activity and positioning to support smarter decision-making.
• Budget Management
• Manage national marketing budgets for Pave America National Services and related divisions.
• Track spending, review agency invoices, and optimize budget allocation based on performance data.
• Event & Sponsorship Coordination (National Level)
• Lead event strategy for national trade shows, conferences, sponsorships, and industry associations.
• Coordinate logistics, promotional assets, vendor partnerships, and on-site branding for national-level events.
• Content Development & Messaging Alignment
• Oversee content creation and approval for national campaigns, collateral, and digital assets.
• Customize messaging for different divisions while ensuring alignment with Pave America’s brand standards.
• Develop division-specific content such as case studies, video scripts, blog posts, newsletters, and email campaigns.
• Performance Reporting & Optimization
• Monitor KPIs across all national marketing channels and initiatives.
• Analyze campaign results and produce regular performance summaries for leadership.
• Recommend improvements that increase efficiency, conversions, and ROI across divisions.
• Cross-Functional & Cross-Division Collaboration
• Work closely with the Pave America corporate marketing team, divisional presidents, operations leaders, and sales teams.
• Coordinate efforts between national and local marketing to ensure cohesive messaging and execution.
• Partner with vendors, agencies, and creative teams to support national-level initiatives.

Marketing Manager

Marketing Technologist – Enrollment Management

Brand & Marketing Designer

Telemarketer

Marketing Intern

Marketing Manager